Innovation in Wine Packaging

basis in drink-coloured PackagingIntroductionWith the different readings make, the tec ordain intend to list or summarise a working bibliography.The process of reviewing a literary works involves making judgement about what to include and banish from your literature review and then reading what different awaitkers birth written about your subject and writing about it in a focusing that dispute you understanding(a).Writing the literature review for the dissertation impart convey the seekers association and ideas that h hoary been established on the topic, and will be discussed.The literature review will be an essential cock, as this will indicate that the researcher has understandings of a field of study and their relevance for their inclusion. It connects the work to a greater field of knowledge and, in to a greater extent(prenominal)(prenominal) immediate marchess, it demonstrates the aw atomic number 18ness bringing the work in a wider context.The researcher wi ll likewise find an added benefit since some teaching about the subject will be found before starting the research work. This will bring the reader up to date with current literature on the topic, and framing the upcoming research.The literature review will also regularize the work as a foundation of research, identifying relevant and appropriate material. It should also inform and underpin the research, identifying the gap that the researcher is attempting to address.The literature review will also help to position the work in the context of previous research and creating a research space for this piece of work. (Hart199814)The Theoretical FrameworkIn competitive securities industrys, companies must invariably seek to gain marketplace shargon. The standardisation of vanes and products a lot leads to higher productivity and lower production costs, and communication. With identical packages available on the shelves, the consumers tin easily identify visual codes of shops, thus strengthening their identity and report card worldwide. Moreover, standardisation of lifestyles, driven by consumer mobility and the vexment of information technologies and communication, encourages the internationalisation and standardisation of products.Faced with globalisation and the saturation of some markets, the vinories are get downd to expand internationally. nonetheless, managing brands internationally, and to a greater extent specifically internationalisation of the furtherance is far from universe easy.Due to the saturated drink industry, it is more and more important to focus the booze-coloured industry on marketing strategy efforts toward the product and the consumer to maintain market share and sustain the wine guest attention.The PackagingThis is a real important marketing publicity tool to get in customer, and is now regarded as an essential P of the marketing mix. According to Hall and Mitchell (2007), the wine marketing mix decisivenesss consist o f the four Ps with an additional quartet of Packaging, People, Planning, and Positioning.Some studies turn over taken different show upes to the advancement as a marketing tool. Paine, Frank Albert has developed a exposition of the promotional material asThe art, science and technology of preparing goods for market and sale(199234)To add, further in his book, the author defines some other kind of definition asPackaging is a means of ensuring just delivery of a product to the ultimate engager, in sound condition, at minimum overall cost(199252)Packaging is well-known to be as a place element of the branding process as it communicates the brand equity of the caller. According to Kotler (1999 28)The package is the vendee first encounter with the product and is capable of turning the buyer on and offIt give the sack make the perceptions of qualities, reliabilities, and value in a product, as well as loyalty, confidence, and self-expression to the consumer (Aaker, 1996).We c an make our conclusion about the promotion as a commercial activity. This is a crucial factor for companies in order to ensure the promotion of their product. The forwarding will aim this communication of information. through with(predicate) the brand, the publicity has become way of communicate messages to the consumers.Packaging has actually gained in importance in the marketing mix as consumers closely scrutinize more products on the retail ledge before purchasing.(Brand Channel 2009 August)Packaging is taking on increasing significance and extending beyond the obvious necessity of providing for protection, transportation and storage.(Giles 1994 73)Trends And emerging Of Wine PackagingIt is bear oning to note that the publicity of a product is the just about ephemeral in the product life. Indeed, some companies must constantly adapt to trends and market developments.A company will prefer a change in the packaging rather than the product on its own, and this change will co untenance sales to grow in profitability. Therefore, we say that the packaging is a way to change media.Wineries are seeking to find a new-sprung(prenominal) way of attracting consumers, develop new family relationships with the consumers and establish and sustain a strong brand equity that will brace the buying process.With the cosmopolitan decline in consumption and a change in drinking habits from daily wine consumption towards more occasional drinking of higher- woodland wine underpinned value growth (Datamonitor 2008October18), it is hardly surprising that the relationship between wine and packaging has attracted considerable attention in recent historic period.The packaging is particularly relevant in the decision-making process. In the field of the wine packaging, the crop of the packaging, the design, drawing and colour on the label is meant to attract the attention of the potential purchaser, differentiating the product from other competitors.It influences the majori ty of purchases made in large and medium-sized store, with consumers increasingly fickle and demanding.The International Journal of Wine Marketings article refers to the importance of the packaging in the wine industry suggesting thatIt reaches out beyond the point of purchase to make statements about its purchaser.(The International Journal of Wine Marketing Thomas 200012)Researchers Wine Intelligences latest quarterly Consumer Intelligence report confirms evidence that the wine is not important choosing cues.The results of this muckle indicates that proportions of consumers who consider the aspects of a wine as top of mind cues when choosing which bottleful of wine to buy would be the Grape variety (74%), Promotional offer (66%), orbit of origin(63%), Glass colour (10%) and the bottle weight (7%).When consumers are willing to purchase wine, the decision making will involve asking themselves several questions including what fiberwrite of wine it is, how much the wine is, and i f the brand is known.These sources of information are important for consumers. The packaging is the media that the buyer will evaluate before purchasing the wine.Companies tend to simplify the decision making process, removing the grapes varieties and the vintage, and positioning the product within the reach of most mainstream consumer.Developing innovative wine packaging will be an investment making the brand distinctive, standing out on the shelves and simply trying to compete against actual products on the market.Therefore a focus of the packaging elements is the new strategy for these wineries, in lines of marketing efforts. The packaging is one of the tools in marketing for wineries to get the right picture about the business, and help the perception and positioning in the market place.A Bet On Innovation For Wine IndustryThe strategies of the company are not precisely to look to volume, but acting for the long enclosure.Innovation has become essential for wineries wishing to take their brands to above preserve their margins and differentiate from competitors.A third of sales of consumer products are achieved with products that did not exist three years before. (J.J. Urvoy et S. Sanchez2007 135)The consumer demands are increasingly strong and we can notice the need for companies to generate new needs incentives to innovate through packaging.The wine packaging is facing a new trend of packaging, based on patterns becoming increasingly complex.Packaging innovation can drive wineries to access the premium product category.Packaging innovation can move your business from a commodity driven product into a premium product category.(JoAnn Hines Australian institute of packaging)Innovative packaginggas been a divulge feature of premium brands in the last decade(Datamonitor 2009)The convenient, practical, easy use and inexpensive packaging is obviously the most important factor with consumers when they purchase, however in the wine industry offer few possibi lities. Therefore, even if innovation in packaging is one of the most important tasks in marketing, it is nevertheless one of the most difficult. Few innovations survive if they do meet a real consumer need.Thus, the packaging does have a role to play in innovation. A packaging, suitable for the use of the consumer and its expectations in term of packaging, will probably become the best retention tool.Adapting The New Way Of ConsumingIn order to be differentiated, wines seek to salute and attract consumers.The key success to this packaging design revolution is to meet the consumers needs looking for trend.This is the case of the Maleta winery who decided to centre their marketing efforts on their packaging design. The winery has developed unique type of packaging for each wine, which aims to spoke directly to the target consumer according to a price range.After auditing their winery, existing brand, competitors, and global beverage packaging design trends we decided on a strategy t hat would brand the wine, not the winery.(Jump Branding Design Incworkpackagingmaletawinery)This is very important in the wine industry, as consumers identify the wine brands personality and create association with the wine quality.The popular and premium wine company Almadens brand manager verbaliseThe brand personality of Almaden is at once fresh, contemporary, innovative and experienced We wanted our packaging to reflect these brand characteristics, while conveying contour Wines universal appeal as an everyday entertaining wine.(Business Wire2003 May)Almaden Vineyards Innovates With New Bottle Packaging Contemporary Look Maintains Brands Tradition Of Quality.Dealing with products that answer more and more to the consumers demand, the marketers are seeking sensory experiences. The act of buying now claims emotional, and beyond basic qualities of the product, the sight or grip of its packaging may influence the purchase decision. The packaging strategy will be to solicit the co nsumers five senses to awaken their interest and ensure their loyalty. The packaging actually will then stimulate more touch Paper grain, gummed, plastic.Winemakers are now targeting to the new generation of consumer. Wine brings a new trend on socialisation. Young people are used to product innovation, it is the best target for the packaging innovation as they start to consider wine, yet the packaging was never fully orientated towards spring chicken until recently. The new packaging is adding value to the wine, becoming a part of entertaining experience, bringing some new opinions to the everyday life. Many new offers start to appear, appeal new young consumer.Wine is gaining greater acceptance across more segments of the drinking population, particularly amongst younger generation consumers just beginning to formulate their dipsomaniac drinks preferences.(Datamonitor 2008October19),Some examples can illustrate the wine industry needs to meet the consumers through innovative w ine packaging. The market is then driven by the exploitation consumers demand for innovation. Now sober and minimalist packaging can be simple with a strong visual quality that invites the consumer to try.The shape, type, and drawing of the packaging attract the potential consumers attention, who will be distinguishing a specific wine bottle from competitors. In the other hand, consumer are expecting from the packaging a communication aboutThe relevant and appropriate information about the quality of the wine, in some way replacing the salespersons action(International Journal Of Wine Marketing, 2005,Vol 18, 33-44)A survey made in 2008 reveals that for example in the UK, 39% of consumers feel that the design in packaging had a significant level of influence over their superior of purchases.(Datamonitor2009 12)Customers rely heavy on the design and labelling information such as region of origin, grape variety, and awards received. At the most general level, wine label designs tend to be depict as either traditional or modern/contemporary(International Journal of Wine Business Research 2007 vol 19 170).For that reason, Wine producers and designers wineries innovate in term of packaging, in the view of satisfying the consumers wants and desires.The practical is one of the prime factors of choice in some markets as such, the household products. The developments of nomadism caused an increase in meals outside the home, standing and watching television. The breakdown of food and the search for gain time encourage consumers to buy packaging adapted to these new consumption habits.In a general overview, the time spent in food cooking is evaluating towards fresh produce and packaged ready to eat. The consumption pattern was individualised and therefore increase the snacking habits. only these changes have led to a proliferation of ready to eat, individual and transportable. The new lifestyles have involved a real change in the design of products.Therefore this has an intrusion on the image of packaging in general, since it multiplies the number of packages and thus increases the volume of waste.Some new wine packaging is more convenience in term of space. These new type of packaging can be more convenient to transport and non breakable. In that case the portability developed a new market of single(a) serve package products, targeting a new modern and fashion and socialization appeal that consumer are keen on. This new single serve approach takes the wine consumption in a new way of dining or serving, keeping the wine industry with the luxury experience as looking for being chic, appropriate, convenient, accessible. (International Journal of Wine Marketing, 2005, Vol 18, 33-44).These innovations in smaller packaging single-serve wine sizes permit to associate the wine consumption with new occasions.The package on store shelf and in the consumers kitchen is a form of advertising which is attracting increasing design attention.(Giles 1994138 )Many products are not hesitant about the misuse of codes reserved normally to other universes of products. Forms and graphics are involved in this transgression. This innovation is playing on the originality and fun to entertain, to differentiate and maintain market share.To illustrate this shift codes, winemakers like the Gallo Family Vineyards hasnt intermit to bet on the uniqueness, that consumer is looking for. This is the case of their hand stem style wine box for their White Grenache variety, the most famous rose wine in UK. This bag in box has been designed in order to target a female audience.The packaging is the opportunity to develop one or more dimensions of the mark, being creative and offbeat. This type of packaging also now displays an originality and creativity overflowing marking the minds and pushed the traditional codes of bottling. Clever, transgression draws the eye and curiosity of the consumer. The aim of this new concept of packaging is to look outside the marketplace with new ideas that company could use for its own packaging. The uncommon packaging can also be a tool to provide added value to its packaging and affect the practicality of the product.The brand has to find his style and surprise the consumer, by promoting emotion without harming the product, so that it remains registered in his mind, the top of mind.The Eco-Friendly Wine PackagingUnder the pressure of the increasingly environmentally conscious consumer, packaging must now be designed in logic of eco-environmental, performance, seducing consumers and reducing waste.We can also notice a new advertising argument, as being the wellness, pleasure, and authenticity with tradition. The media conveys massively the idea of a food and environmental crisis, which creates worries for the consumers.In supermarkets, we can see new innovative packaging. For example, the plastic cork or the screw caps.A new application is used for the wine packaging. Nowadays, the aim of the packaging isnt only to protect and sell. A new dimension of eco-packaging is rising.Eco-packaging must do all that but also have minimal eco- disturb, well be targeted, be a team player, plan for en of life, and plan for the next life.Jedlicka (2009 8)Sustainable packaging is a strategic marketing move and Market forces are shaping the way of consuming. Products use to be made, consumed and then thrown away. Nowadays, products and their packages are remade for another kind of use, through a linear consumption, in a frame of new sensory faculty of the purpose of what and how we chose to consumer.Not only the innovation of packaging will illustrate the product, but they it will also be communicate and talk about the packaging reduction efforts.Now, along with information practices, not only can he consumer make an educated decision about the food they eat, but about the impact of that choiceJedlicka (200924).At first, we will define the term sustainability. Several definition and ideas have b een used, however this is not a fully definition.The most adequate definition of sustainability is the definition bythe World Commission on Environment and Development. The commission suggests that sustainability should be defined asForms of progress that meets the needs of the present without compromising the ability of future generations to meet their needs.(Brundtland Commission).For example the cork has been replaced by the screw and synthetic corks, and the bottle is slowly being replaced by new type of containers by winemakers. For instance, wineries created innovative packages for the launch of the PET bottles, the bag-in-boxes varieties, the different versions of the TetraPaks, aluminium containers and even stand-up pouches.Those innovations on packaging are revolutionising the market of the wine industry. With a new vision as recyclable, unbreakable, lighter and visually attractive, the wine industry associate new bottles, with new packaging materials, new aspects, and n ew labels in order to attract new type of customer and even to target new type of niche markets.The wine industry found new eco-friendly environmental packaging option. Marketers offer to winemakers a new fledgeling brand with new positioning, using new packaging as a solution for a repositioning of their range of wine. An example is the new packaging from Astrapak their benefits would be the convenient way of use and transporting, it is lightweight and sustainable.The demographics changes and consumption habits lead to use more packaging. Once products are consumed, they become waste.Faced with this increase of packaging waste, environmental issue are rise. Consumers are now concerned with the management of waste, including those due to packaging.Companies and marketers are aware of the challenges proposed by eco-design to the public. According Bethiness Laurence, director of trends and innovations of brands, it is also becoming the new must-have packaging. (La revue des marques, 2008, 61, 48)A report also statute that the answerings has to give alternatives to glass bottles37% indicates that they would be prepared to consider them. Plastic PET bottles and bag-in-box packaging had most consumer support. While the overwhelming majority, 63%, think all wine, however humble, should be packaged in glass bottles, when they were shown other forms of packaging, five out of half-dozen were neutral towards or indicated they were likely to buy at least one type of alternative packaging.(The Wine And Spirit Trade Association2007)Therefore, companies are get increasingly involved in the packaging industry, promoting not only the consumer economy, but also the biodegradation and recycling of materials.Eco-design is defined as the improvement the ecological quality of a product according to Ademe (Bethiness, La revue des marques, 2008, 61, 49).This improvement requires action on several approaches* The choice of materials when designing or improving packaging* The ty pe of energy required during the production phase, the distribution, transportation and management of end of life (recycling, re-use, composting)* The communication made about packaging itself, which does not happen often because companies are afraid of lose their credibility by highlighting their good will.Besides the commitment of industry, consumers must also be involved. Therefore, it would be beneficial for companies to communicate their actions and their results.In food packaging, there is an unbalance between nutritional speech, too dominant, and the ecological speech, too discreet.(L. Wallentin, La revue des marques, 2008, 61, .38)The consumer would be led to understand that packaging should not be regarded as a simple waste but as a real material to recycle. Consumer becoming more difficult, eating root word becoming knowledgeable in terms of their packaging choices and seem to be pushed towards alternative packaging.Creative solutions must be devised to provide pedagogica lly on packages to induce body movements such as the intelligent sorting.With this new type of packaging, companies have the benefit of new communication opportunities.These innovations are helping us attract a new demographic and get people interested in wine with something other than the traditional presentation(Jean Charles Boisset Beverage World 2008 56)The innovative greener packaging is aboriginal to the positioning of new wines targeting a new type of drinker. The pack enhances both visibility and the financials.(Nigel Fordham The new marketing packaging Wildduck 2008)The aluminium bottle is an innovation from wineries which produces the bottle using technology with pilfer-proof cap on the bottle to keep the quality of the wine without altering the taste or standard of the wine.The differentiation with the colour of the aluminium packaging makes the wine stand out on the shelf, increasing brand recognition among consumers, and in the same time, the safety and freshness. T hese criteria of selection are important to the consumers who see this type of wine ideal for outdoor use and to keep it longer by reducing oxidation from light penetration.With this type packaging, companies hope to attract a broad range of consumers due to his function, and also the visual appealing to the consumer.Mommensin Beaujolais in an aluminium bottle. This packaging is continually recyclable, screw cap, to make it re-sealable.The example of the Boisset Family estate is another illustration of breaking the rules in the wine industry. This burgundy estate is known for its vision of sustainability developing alternative packaging, generating a new mode of consumption. The use of PET bottles have 50 % lower degree centigrade footprint than traditional glass wine bottles. It can be recycled continuously.For some cases, the innovation in packaging were entirely a new concept, giving a new life to the existing brand All of these innovations have helped us to transcend our tradit ional thinking of wine how to market wine, how to talk about wine and have really helped us to bring another dimension as far as how we look at wine itself and how we convey how to drink wine at the consumer level(Jean-Charles BoissetBeverage Industry 2008 9912)Both brands are examples of how establishing a point of difference with consumers through unique, posh packaging can lead to success.One of the most seen new packaging on shelves of supermarket is the Tetra Prism.For example Boisset Family Estates, a family-owned producer and importer of fine wines based in Burgundy, France have launched French Rabbit, a wine packed in octagonal.The owner of the winery says that new containers are state-of-the-art packaging that will revolutionize the wine industry.The company also reinforces their communication about this innovative product with their message as for every 4 French Rabbit wines sold, one tree is planted.French das was the first premium wine in a tetrapak lunched in 2005.T his new version of the Tetrapak is based on cartons, composed with 70% paper, which make this product more recyclable than glass, considering the significant decrease on weight. Another factor earth-friendly is the reducing of carbon from the transportation.100% recyclable, Tetra-Prism containers reduce packaging by 90% in proportion to typical glass wine bottles.(French Rabbit wines About the rabbit Tetra Prism)This Chardonnay from the South of France is made in a Burgundian style this Chardonnay is described as flavours of citrus and stone fruits, and presents a slogan Savour the wine. Save the planet.(www.frenchrabbit.com)The use of paper cartons is not only the new type of innovation in term of packaging.Another container is coming on the market, the can, which gain more and more attraction. This use of packaging is not new in the market, however, new research have been made for wine, preserving qualities and freshness.This is the case of Barokes Australian Premium Wine, an Aus tralian-based vineyard, which introduced in the market a process known as Vinsafe. This innovation guarantees the longevity of the wine in the can.(www.wineinacan.com)The American Neibaum-Coppola winemaker is using the same concept with Sophia Minis, which brings to the wine more sophisticated style.This Sofia Blanc de Blancs Sparkling Wine Minis is targeting for example the new young consumer, trendy and looking for fashion.(www.franciscoppolawinery.com)The bag in box (BIB). Even if this type of packaging is seen as cheap wine, and do not contain premium brands, the consumer can still get quality wine.The quality of bag in box wine has improved tremendously in recent years. But the perception of the consumer is very different said professional wine taster Susan Hulme, from the Association of Wine Educators.(Reuters 2007)The example is B losestone Black Box Merlot which quickly moved from the low category of wine to the premium box revolution.The benefit of this packaging is the fr eshness that can stay up to 3 weeks after opening.Wine in flexible pouches is known to have 80% less of a carbon emission than wine bottles. The Company of Versus wine is pushing its product to the European.The consumer can see benefit though these pouches as the convenience of transport and storage. The wine is said to remain fresh up to 1 month.Nowadays the marketers in the wine industry are pushing further the new way of packaging strategies both cheaper and greener.The aim of the companies creating this type of packaging in to reduce, recycle and renew. Some research have been made on the field of packaging, including wine packaging, creating use packaging always more efficient.The scientific and technological advances in the field of wine packaging pursue objectives the satisfaction with the taste and quality of product, convenience, health, and safety, increasing sophistication and intelligent packaging cue.However the only gap that we can find in literature between this mains tream success for these new packaging is perception from the consumers. We found some lack of information on the wine buyers perception on the value of sustainable packaging.The Research ProcessThe Questionnaire DesignThe purpose of this study is to sack the methodology adopted achieved using an exploratory study on consumers perception of sustainable wine packaging.The primary purpose of the researcher is to use exploratory research to provide insights and understanding into the study in a preliminary way. As the observation and the limited number of respondents will influence the direction of the study, this research will not attend to provide a precise answer but estimate one. Therefore the research will find a greater interest in using this type of research and does not have specific assumptions concerning the survey problem.A questionnaire had to be completed by wine consumers, wine makers, wine shop owners, and retailers of France, Italy and England.The research was designed to present the relevant dimensions that consumers take into account with regards to wine packaging, what they perceive and describe comparing different type of wine packaging.The type of survey method chosen has been structured questions, where the researcher will have to explore the participants response to the topic. The study has targeted consumers between 20 and 60 years old from European countries.The questionnaire method chosen as its application, coding, analyzing and interpretation of the data are rather simple. Respondents have been limited to choose from a set of alternatives, the results are reliable. However following the attitude measuring questions, respondents could give unconscious answers. (Malhotra 2004)In order to allow respondents to easily express their perceptions, therefore avoiding suggested answers a repertory grid (RGT) approach was followed.The RGT technique of interview is used to illustrate peoples description. The RGT allows respondents to freely expres s their opinions and the researcher to avoid bias. In fact, the researcher will simply submit the possible choice that could help the respondent to express themselves in depth. Finally an RGT technique is relevant according to their approach in consumer behaviour studies as it elicits the different perceptions by the respondent who is asked to identify one of the alternative wine packaging.In order to complete this survey, the questionnaire was composed of four main groups of questions. First of all the researcher categorized the questions on the consumers knowledge of wine packaging, their attitudes and behaviour toward this type of drink, whether they bought wine or not, and the perceived influences they could expect of their buying behaviour from their relatives, followed by other questions such as their obtain behaviour and frequency of purchase.The questionnaire contained questions on age, gender, education, and being a wine consumer. There were also questions about the import ance of the environment.To test their knowledge of sustainable wine packaging, the respondents have been asked to tell if they knew what s

traglear King Lear as a Bradley Tragedy Essay -- King Lear essays

King Lear as a Bradley Tragedy King Lear meets all the requirements of a tragedy as defined by Andrew Cecil Bradley. Bradley states that a Shakespearean tragedy has to be the story of the hero and there is exceptional suffering and calamity slowly being cadaverous in. Also, the current time must be contrasted to happier times. The play also depicts the troubled parts in the heros life and eventually he dies immediately because of the suffering and calamity. There is the feeling of fear in the play as well, that makes men send off how blind they are not knowing when fortune or something else would be on them. The hero must be of a high status on the chain and the hero must also possess a tragic flaw that initiates the tragedy. The fall of the hero is not felt by him alone but creates a chain reaction that affects everything below him. There must also be the element of chance or accident that influences some point in the play. King Lear meets all of these requirements, which have been laid out by Bradley. The main character of the play would be King Lear who in terms of Bradley would be the hero and hold the highest position is the social chain. Lear, out of pride and anger, has banished Cordelia and illogical the kingdom in half between the two older sisters, Goneril and Regan. This is Lears tragic flaw that prevents him from seeing the true faces of people because his pride and anger overrides his judgement. As we see in the first act, Lear does not listen to Kents plea to see closer to the true faces of his daughters. Kent has hurt Lears pride by disobeying his order to stay out of his and Cordelias focussing when Lear has already warned him, the bow is bent and drawn, make from the shaft (act... ... Professors Comments 1. When organizing your paper, instead of lumping all of the elements randomly into paragraphs spend a paragraph discussing each one. By spending a paragraph on each element you can fully look at each element separately, discussi ng why that element is historic to the development of tragedy and to this particular plot. However, because you have so many elements listed, it would be impossible to spend a well-developed paragraph on each one. Therefore, take tether or four elements that you feel are the most important and write your paper on them. You do not have to discuss every element. For usage you could write your paper discussing the tragic flaw, the element of chance and the ultimate fall of the tragic hero. 2. When quoting you need to cite the act, scene and line numbers from the play.

Symbolic Features Of Gi Joe Fi :: essays research papers

An Interpretation of the Symbolic Features of the GI Joe Action FigureTwelve years ago the generation of todays young adults were enthralled with the interminable hours of fun they got from their GI Joe action figures. Wild scenes, battles, and situations they created ran their day and formed their thoughts of the ideal man. GI Joes physical manufacture was cheeked upon as the perfect male body, with a muscular, flavourless look and a brave and violent temperament. This stereotypical property is a downside to the figure since it molds the views of young children in this negative way. The GI Joe was a very burning(prenominal) piece in many young boys lives. It was an outlet for a childs creativity and imagination, which is one of the most important factors that mold a child into a magnanimous adult.GI Joess symbolized the general census of the public that men should be physically strong and brave in physical encounters. Young boys saw the muscular build of the action figures an d related that to the optimal shape that a mans body should be. GI Joes are similar to Barbie dolls in many ways. Although GI Joes did not come beneath as much criticism as the Barbie doll, the two important characteristics of the figures are the same. Both figures promote the stereotypical image of the male/female body and two figures characteristics promote the stereotypical actions of how one should act as a member of that gender. Each day of his life a young boy is learning and forming the ideals he will follow later in life. The appearance of a tall, perfectly proportional, and muscular figure molds a young boys belief of what the perfect man should look like. The same characteristic is true astir(predicate) the actions that GI Joes were expected to carry out. GI Joes were fearless, brave men whose mission in life was violence. When young boys contend with these figures, this was usually the common role their concocted scenes would fall under. Violence and death, sounds lik e a pretty bad principle to instill in the minds of young boys. If one thinks about the general stereotype of the census we see that men have always been forced into these enduring roles. Even today the two characteristics demonstrated by GI Joe are prevalent. As each day progresses these characteristics are macrocosm challenged. Now more than ever the age-old beliefs of what is expected of man and woman are being redefined for a new world.

Babe Ruth :: essays research papers

Babe RuthDuring the roaring twenties, there were many outstanding baseball players. One of the trump out outstanding baseball players of all time was Babe Ruth.Babe Ruth was born on February 6, 1895, on the outskirts of Baltimore, Maryland. He was the son of a saloonkeeper, George Herman Ruth, Sr. At age seven he was placed in the St. Marys Industrial School for boys because his parents couldnt control him anymore. afterward twelve age of basically being locked up he was released in 1914 so that he could play professional baseball.One key person in Ruths sustenance was Brother Matthias. Matthias encouraged George to play baseball. By age 12, he was already on the varsity team. Matthias pushed Ruth to be a right-handed catcher since there was no left-handed catchers mitt.George Hermans professional career started in 1914 when the Boston Red Sox picked him up as a left-handed pitcher. After 158 games, Ruth had a pitching record of 89-46 and had 3 World Series wins and no losses . When Ruths pitching career ended, he had a 2.28 bring in run average and was just getting started with his all time hitting career.Babe Ruth set many hitting records in his 22 years of baseball. The Babe was given many new nicknames over the years. Some for example were The Sultan of Swat, The Callasses of Clout, The Great Bambino, and The Babe. In 22seasons, he led the league 12 times with home run records. In 1921, Ruth had a record setting 60 homers, which no one broke until Hank Aaron in 1974. In 1935, George Herman Ruth hung up his uniform for the last time with leaving professional baseball. With 714 career homeruns and some great memories, The Babe led his team to The World Series in 1923, 1927, 1928, and 1932.

Examination of Characters in Katherine Anne Porters Short Story He Ess

Examination of Characters in Katherine Anne Porters Short Story He Katherine Anne Porters moving and stylistically cohesive short story He contains much worth discussing. The storys characters argon quite memorable and provide for interesting character studies in addition, the plot and themes of the story are also noteworthy. The most elaborately detailed character is Mrs. Whipple. She is the rule member of the Whipple family despite her belief in mens work as opposed to womens, she seems to have a great deal of say in family decisions. Mrs. Whipple is passing concerned with status and appearances -- indeed, overly so. This preoccupation of hers is prominent throughout the story, from beginning to end. She is concerned, first of all, with making sure that no one else is aware of her familys poverty. She mentions, when things are deviation particularly bad for the Whipple, that The neighborsll be calling us poor white trash next, and we know that would be tantamount to death for Mrs. Whipple. She is so concerned with care up appearances, in fact, that she goes against the advice of her husband and butchers a sucking pig when her brother, his plump wife and two roaring hungry boys come to visit. Although this will hurt them in the long run, Mrs. Whipple simply cannot bear to admit the inadequacy of her familys income. Mrs. Whipple knows her family, especially her the long run, Mrs. Whipple simply cannot bear to admit the inadequacy of her familys income. Mrs. Whipple knows her family, especially her simple-minded son, is not equivalent others, but she tries desperately to make them appear normal. Thus her other preoccupation lies in protecting her simple-minded son. We learn that Mrs. ... ...s moving and darkly humorous witness at family dynamics. It certainly makes a clear statement against concern for appearances at all costs. It also explores the idea of motherly love and how good intentions can go bad. In the end, however, this story is further appearances at all costs. It also explores the idea of motherly love and how good intentions can go bad. In the end, however, this story is just depressing. We feel very sorry for -- and a little true sympathy for -- Mrs. Whipple and her family. Nevertheless, we cannot agree that it was a mortal pity He was ever born, for we know that she had love Him as much as she possibly could in light of all her other concerns and preoccupations, however, it just wasnt enough. Work CitedPorter, Katherine Anne. He. The Literature of the American South. Ed. William L. Andrews. New York Norton. 1998.

Essay --

When the Europeans discovered the New World, endless conflicts and issues were placed against the Indians who originally resided there. Their lands in America were taken away brusque by little by the settlers who were hungry for more territory. Their cultures were drastically changed and ruined because of the invading settlers who kept coming from different parts of the world. The first encounter between the Indians and Europeans was during the expedition lead by the Spanish explorer, Hernando de Soto. He captured a majority of them and used them as slaves. The natives were abused and harassed because they were depicted as savages. On account of this harassment, the Europeans also brought dementedly diseases that spread through the natives villages, decreasing Indian population. Proclamation of 1763The French and Indian War also called the Seven Years War concluded with the Treaty of genus Paris in 1763. The British victory led to the loss of land of not only the French b ut to the subjective Americans as well. Conflicts arose between the British and the Native Americans over the fight...

How I Learned To Ski :: essays research papers

How I Learned To Ski     I Love to snow ski, to me it is the epitome of excitement. I first triedto ski when I was whole about four years old. My father, who is a tremendousskier, thought he should teach his first son just how to ski. Through practiceand time I have made my father a happy teacher. I owe all my locomote knowledge tomy father who has spent hour upon hour precept me the so called "tricks of thetrade". However, I have broken more than one bone learning what proves to be avery intense and serious gasconade and you should not take the excitment for granted.     I got started when my dad entered a powder eight-spot contest, thats whenyou and a partner go down the hill and make the number eight in the snow withyour skies, the team with the top hat looking eights win. As usually my father won,and that day was when he first taught me how to ski. He showed me how to snow-plow down a hill, that is your first move you learn up on skiing, then he so everwillingly took me to the bunny hill and watched intently as if he remembers whenhe was that climb on and how strange and awkward he felt with those clumsy skis andbig boots. That day was so hot but yet the snow remained and kept falling fromthe ski. then(prenominal) my father showed me the basic techniques he acquired whilelearning how to ski, you see there is no standard way to ski everyone has tofind their own style of skiing or snowboarding . As you can find out this sportis not something you do good at right away, it takes time and practice to becomegood.     When I got older we would go to bigger mountains in Colorado where helives, we would spend all day skiing down difficult runs called double diamonds,that is the hardest run on the slopes. At first it was hard for me to commemorate upwith my fathers tremendous speed and coordination he could really move down amountain, for an amateur skier he was a real pro to me, I would try and copy hisstyle for it was one that I learned very well. When I was able to find the stylethat best suited me I was amazed at how fast I had learned to ski, know when myfather and I went down the mountain he was the one who had to keep up with me