Market Analysis of Automobile Industry in India 2013 Essay

1. Introduction Automobile industry is the key driver of any growing economy. Due to its deep forward and backward relation with almost every segment of the economy, the industry has a string and positive multiplier effect and thus propels progress of a nation. With the falling demands for vehicles in most of the mature markets due to the global recession, high fuel costs and urban driving restrictions, the industry is focusing its attention on expanding middle classes in the new powerhouses of China, India, Brazil, and other growing nations. India’s per capita real GDP growth at 8.6% (CAGR) over the six year period 2005-2011 had contributed substantially towards raising the standard of living of households, which in turn had been one of the key drivers of growth for the country’s automobile industry. But over 2011-12 and 2012-13, inflationary conditions, firm interest rates, rising petrol prices as well as weak monsoons adversely impacted disposable incomes causing a consumption squee ze. [1] According to the global automotive executive survey 2013 done by KPMG, 86% of the respondents feel market growth in emerging nations is an important trend- a view shared by auto executives from both the TRIAD market(Japan, Western Europe and North America) and the BRICs. The developing markets along with e-mobility and the changing urban environment had brought about a change in the automobile industry. 56% of the respondents in the BRICs feel innovative urban vehicle design concepts are an important trend compared to 55% from the TRIADs. The Indian automobile market is one of the competitive markets with low costs, which make it an attractive assemble base for foreign automobile manufacturers. India is also the second fastest growing automobile market in the world after China.[2] 2. Market Segmentation The automobile industry has been broadly divided into the two wheelers, passenger vehicles, commercial vehicles and three wheelers. The various sub divisions of each segment is shown in the following figure 2.1. Figure 2.1. Market Segmentation of Automobile Industry Source http://www.ibef.org/download/Automotives-March-220313.pdf Source Figure 2.1. Market Segmentation of Automobile Industry Source http://www.ibef.org/download/Automotives-March-220313.pdf Source The two wheelers dominate the production volumes in FY 2012, which contributed for more than three quarters of the total automobiles production in the country. India is the world’s 2nd largest two wheeler producer and the 4th largest commercial vehicle producer. Figure 2.2. Market share by volume (FY12) Source http://www.siamindia.com/scripts/market-share.aspx 2. Passenger Vehicle Segments The segments in the passenger vehicle industry are done based on the price, utility and the length of each vehicle. There are different parameters based on which the cars available in the Indian market are categorized. The technically defining parameters are based on the length of the car, engine capacity, features offered, seating capacity and structure of the car etc. SIAM or Society of Indian Automobile Manufacturers divides the Indian passenger vehicles in the segments A1, A2, A3, A4, A5, A6, B1, B2 and SUV. The classification is done solely based on the length of the automobiles. The details of the segments are mentioned as in table 2.1. Car Segment| Length of the car/Model type| Car model belonging to the segment| A1| Up to 3400mm| Nano| A2| 3401 to 4000mm| Alto, i10, Zen, Wagon R| A3| 4001 to 4500mm| Manza, Logan, Dzire, City| A4| 4501 to 4700mm| Corolla, Octavia, Optra| A5| 4701 to 5000mm| Accord, Camry, Sonata| A6| More than 5000 mm| Mercedes S class| B1| Vans| Versa, Omni| B2| MUV/MPV| Sumo, Innova| SUV| SUV| Vitara, CRV| Table 2.1. Passenger car segmentation based on length However, though it is simple and easy to divide the passenger cars based on their length, it is not at all practical. The price of a car isn’t determined by length only. A shorter car might be priced higher than a lengthier model. Also the features and configuration of the car models doesn’t depend on the car length. Hence, to avoid all the confusions the Indian passenger cars are popularly divided into the below mentioned segments according to the following properties, as in table 2.2. Car Segment| Distinguishing feature of the cars in this segment| Car model belonging to the segment| A| Cars priced below Rs. 3.5 Lakh| Alto, Spark, Nano, Eon| A1| Hatchback priced lower than Rs. 6 Lakh| Santro, Indica, Beat| A2| Hatchback priced between Rs. 6 to 7.5 Lakh| Ritz, i10, i20, Swift, Figo| B1| Vans| Versa, Omni| B2| MUV/MPV| Sumo, Innova| C1| Sedan models priced below Rs. 8 Lakh| Indigo, Fiesta, Sunny| C2| Sedan models priced between Rs. 8 to 9.5 Lakh| Verna, Manza, Linea| D1| Premium Sedan models priced below Rs. 15 Lakh| Fluence, Corolla| D2| Luxury Sedan models priced below Rs. 25 Lakh| Sonata, Camry, Kizashi| SUV| SUV| Vitara, CRV| Table 2.2. Passenger car segmentation based on price Body type is the other most popular factor for classification of passenger vehicles. This segmentation process is not only limited to the Indian sub-continent, this is a common method that enjoys popularity throughout the world. The segments we suggest according to the car body types and the pricing are mentioned as in table 2.4. Range| Pricing| Entry| Below 5 lakhs| Economy| 5-15 lakhs| Premium| 15-30 lakhs| Luxury| 30-60 lakhs| Super Luxury| 60 lakhs and above| Table 2.3. Segment pricing Car segment| Range| Cars in Indian market| Hatchback| A1| Entry| Maruti Alto 800, Nano, Hyundai Eon, Maruti WagonR| | A2| Economy| Hyundai i20, Maruti Swift, Fiat Punto, Volkswagen Polo| | A3| Premium| BMW MiniCooper, Fiat 500, Volkswagen Beetle| | A4| Luxury| N.A.| | A5| Super Luxury| | MUV/MPV| B1| Entry| Maruti Eeco| | B2| Economy| Maruti Ertiga, Toyota Innova, | | B3| Premium| Mercedes Benz A-class, B-class| | B4| Luxury| N.A.| | B5| Super Luxury| | SUV/Crossover| C1| Entry| Mahindra Thar| | C2| Economy| Ford Ecosport, Renault Duster, Force One| | C3| Premium| Skoda Yeti, Mitsubishi Pajero, Toyota Fortuner, Maruti Grand Vitara| | C4| Luxury| BMW X1, Audi Q3, Landrover Freelander 2| | C5| Super Luxury| Audi Q7, BMW X6, Volkswagen Tourareg| Sedan| D1| Entry| HM Ambassador| | D2| Economy| Maruti Dezire, Nissan Sunny, Toyota Ethios| | D3| Premium| Maruti Kizashi, Skoda Superb, Hyundai Sonata| | D4| Luxury| Volvo S60, Audi A4, BMW 3 series, Audi S4| | D5| Super Luxury| Mercedes Benz S class, Audi S6, Audi A7, Jaguar XJ| Van| E1| Entry| Maruti Omni, Tata Venture| | E2| Economy| Tata Winger, Tata Winger Platinum| | E3| Premium| N.A.| | E4| Luxury| | | E5| Super Luxury| | Table 2.4. Passenger car segments 3. Market Analysis The various aspects involved in the automobile industry, namely the market size, market trends, penetration rate, growth rate, etc. are analyzed in this chapter. The distribution channel involved for the passenger vehicle segment is also discussed here. 3.1. Market Size In the passenger vehicle segment, there has been an increase in sales by 1.20% in the FY 2012-13 compared to that of FY 2011-12 with figures of 20,626,227 units of production of passenger vehicles, as shown in figure 3.1. The cumulative average growth rate (CAGR) for the period from 2008-12 was 14% compared to the estimated CAGR for the period from 20013-21 which is 13%. 3.2. Market Trends One of the major player in the world automotive industry is Indian car market. It is the second in automobile industry after China. Indian car industry is facing a serious problem is present year. Car sales are down by more than 6% in FY 2012-13 compare to last year of FY 2011-12. The main reasons are high interest rates, fuel price, high inflation, low movement in other sectors etc. But irrespective of the sales slump, Utility vehicle segment is having the maximum growth in this segment at 52%. Ertiga has put successful foot print this segment. This vehicle is giving good competition to Innova. SUV segment also grown due to its fuel economy and price combination became top choice for larger families. Kerala now accounts for 10 per cent of India’s luxury car sales. Kochi in particular has emerged as India’s strongest growing market for luxury car brands like BMW, Audi, Mercedes and Jaguar Land Rover. Another major trend in the automobile industry is the age of the potential customers are decreasing with the role of IT and other industries. 3.3.Market Growth rate The growth in passenger vehicle segment is at 2.15% for the FY 2012-13 compared to that of FY 2011-12. Cars have a negative growth of -6.69% when compared to that of utility vehicles which has an increase by 52.20% and vans with a minor growth of 1.08%. Figure 3.3. Passenger Vehicle segment growth rate for FY 2012-13 Source http://autobei.com/blog/passenger-vehicle-analysis-fiscal-year-2012-13/ 3.4. Market Penetration India has shown a great potential in passenger vehicle segments with penetration rate of 13 vehicles per 1000 population compared to the other BRIC countries making it the most attractive market for the industry presently. Figure 3.4. Market penetration for BRIC countries FY2010 per 1000 population Source Worldbank Figure 3.4. Market penetration for BRIC countries FY2010 per 1000 population Source Worldbank 3.5. Market Opportunities Car sales in India may be on a downside at the present but the total automobile market size will triple to 9.3 million units by 2020, according to global marketing information services company JD power. Driven by enhanced demand as the number of people with disposable income increases, the sector will grow at a compounded annual growth rate of 16% during the period as per the market research firm. They forecast India to have a consistent and gradual growth such that the automobile market will triple from the present size of about 9.3 million units. 3.6. Competition Intensity 3.7. Pricing Structure 3.8 Market Profitability 4. Distribution Channels * Company has 246 local suppliers and 20 global ones – they all function in a seamless manner. The company strictly receives their supplies ordered the previous night in a two hour slot the next day. A far cry from the initial 30 day supply period. * The company had adopted Just In Time (JIT) to achieve higher operational efficiencies and reduce inventory carrying cost. Maruti Suzuki has adopted the e-Nagare system of electronic flow which has completely transformed its supplier chain. * To achieve JIT material supplies, the company has given preference to locally based suppliers. Over 76% of the company’s 246 suppliers are located within 100 kms of radius. They have strategically located the suppliers of bulky components such as instrument panels, fuel tanks, bumpers, seats, etc. adjacent to the company’s manufacturing facilities in the Suppliers’ Park. * In order to enter new markets, Maruti Suzuki has ventured into contract manufacturing. For example vehicles manufactured in India are sold under the Nissan brand in European market. * Using a combination of Unix Shell programming, Oracle forms, .Net, and Windows FTP technology, the internal team brought transparency to the export supply chain. * Maruti Suzuki has 933 dealerships across 666 towns and cities in India. It has 2,946 service stations in 1,395 towns and cities throughout India. It has 30 Express service stations on 30 National Highways. 5. Competition Maruti Suzuki is India’s largest OEM of passenger cars, netting about 55% of domestic sales. The biggest competitor for Maruti is Hyndai Motors. Quality Product/service| 0 50 100 Maruti / Hyundai| Reputation in eyes of customers| 0 40 50 100 Hyundai Maruti | Prices| 0 40 50 100 Maruti Hyundai | New productslaunch/development| 0 50 100 Maruti / Hyundai| Table 5.1 5.1. Success factors of Hyundai * Refreshing the brand image is one of the key success factor of Hyundai. In the last decade, Hyundai Motor has made significant inroads in building its brand from the â€Å"Worst Car Ever Made† to a 72nd ranking in the 2007 Best Global Brand survey. * Efforts were made from Hyundai in this aspect and as a result, Hyundai Motor has been recognized as a producer of quality cars which are reliable and affordable * Stylish design of the products and tagline â€Å" new thinking new possibilities† made the company to collaborate with its branding. * Global presence for Hyundai is high when compared to Maruti. 5.2. Competitors for Maruti Hyundai, Toyota, Honda and Chevrolet are the main competitors for Maruti, with Hyundai and Chevrolet the main competitors in small car segment and Toyota and Honda joining in the race recently with the launch of Ethios and Brios respectively. 5.3. New competitors * Honda is coming up with new cars which are targeting the same group of Maruti products Ex: Amaze, Dzire * Hyundai is coming up with Grand i10 as a competition for Swift. * Other car makers like Nissan, M&M are also releasing products in hatchback car segment rigorously which has to be faced by Maruti. 6. Reference 1) http://www.kpmg.com/KZ/ru/IssuesAndInsights/ArticlesAndPublications/Documents/KPMGs-Global-Automotive-Executive-Survey-2013.pdf 2) http://www.icra.in/Files/ticker/SH-2013-Q2-1-ICRA-Two-Wheeler.pdf 3) http://profit.ndtv.com/news/corporates/article-5-facts-about-indias-growing-two-wheeler-market-305607 4) http://autobei.com/blog/passenger-vehicle-analysis-fiscal-year-2012-13/ 5) http://www.strategy-business.com/article/00162?gko=8346f 6) http://www.cardekho.com/compare/hyundai-elantra-and-maruti-kizashi.htm 7) http://www.motorbeam.com/cars/maruti-suzuki/maruti-suzuki-ranks-highest-in-customer-satisfaction/ 8) http://cars.pricedekho.com 9) http://www.cardekho.com 10) http://www.prokerala.com/automobile/cars/ 11) http://autoenthu.blogspot.in/2012/08/passenger-car-segments-india.html 12) http://profit.ndtv.com/news/industries/article-indian-auto-market-size-to-triple-to-9-3-million-units-by-2020-jd-power-319349 13)

Audience And Action Plan Essay

I am the manager of Lexington Short Term Outpatient/Inpatient Rehabilitation Center with the task of developing an action plan and a proposal to add long term care services to our current services that will be presented to the organization’s Board of Directors for approval. Initially, I had prepared an action plan that requires updating. My initial action plan included the following: various communication methods to be use by managers within this organization, the importance of the identified communication methods within this organizational structure, internal/external relationships to be considered, steps involved in organizational planning and functions of management, how planned steps may be applied to the scenario, strategies that might be used to bring about change in the organization, how those strategies may be used to prevent or to minimize conflict, strategies that can be applied if conflict does arise, the manager’s role in conflict management, ethical issues that may altered the way change is conducted in the organization, the effects of financial and human resource management controls, how financial and human resource control issues may affect the decision-making process, environmental influences related to health care which may affect outcomes and quality within the organization, and, how the implemented change will be tracked or evaluated. I decided to add diversity to management, administration, staff and health care services to appeal to a diverse patient population that is multilingual to enhance communication with our clients and broaden our patient services. This worked well for me because I realized that being equipped to serve a diverse patient population will give my proposal better chance of being accepted by the Board of Directors. While attempting to update my action plan, deciding on what will be appropriate and successful was something that was a challenge for me. Another challenge was incorporating my new updates to my current action  plan. If I was asked the question what would I have done differently if I had the opportunity prior to my update, my answer would have been to have the opportunity to update my action plan. Now that my update is completed, I feel very confident and is ready to present my proposal and action plan to the Board of Directors and I will not do anything differently from this point on. Buchbinder, S.B & Shanks, N.H (2012). Introduction to health care management (2nd ed.) Burlington, MA: Jones & Bartlett Learning.

Child Prostitution is a Boon Not a Bane- a Satirical Disposition

Oh! What a fun! You would hear while entering into narrow dirty lanes of a small town of Thailand and you would be attracted by the men of higher disposition enjoying sex with young girls of not more than 10 to 12 years. It’s truly an enjoyment for not just locals but also tourists who are attracted and lured by these young girls who earn substantial revenue.For the poor of the underdeveloped nations, child prostitution can be a good solution to earn revenue and reduce their poverty.If each family out of 10,000 couples can bear at-least five girls each and are offered in a sex trade for at-least 10 dollars for one man then each family can earn 50 dollars from one man alone, and suppose if luck is showering smile on them then one girl can even seduce five men in a day to enjoy her lustrous body and that would bring her substantial income to sustain whole of their life.Child prostitution can become the most common economical indicator and can add to the National income of the so ciety, which is already in a great dwindling state and is already in debt. Here the direct role of the government can substantially give a tremendous boost to the child prostitution.Government can encourage the major players in the tourism industry like big hotels to give special tariffs in the form of young girls for the full enjoyment of single tourists who pay visit to their hotels and of-course with tax notwithstanding.This would bring them good revenue. It is a very good proposal for both the hotels and the government alike. The investment that is being promulgated on the education of girls will cost more than the investment that will be levied on the girls to make them prepare for the entertainment of tourists.The investment on the education of girls will only cost burden on the government’s exchequer without any substantial returns but if same amount of investment is levied on the girls to make them prepare for the sex traffic, then not only it would fill the governmen t’s exchequer, but it would also fill the sexual and financial appetite of government’s officers. In short, government should legalize the child prostitution not only for the economic benefit of the children, but also for the benefit of their family and for the benefit of whole society.Just imagine! So many people would be benefited from this prodigious proposition. Middle man who does the dealing of the girls, girl’s parents and their younger brothers who would get income for their studies, over and above it would maintain the traditional cultural of society whereby boys plays subordinate roles in the families. The standard of the living of the people would rise.Times reported, â€Å"inexpensive Iraqi prostitutes have helped to make Syria a popular destination for sex tourists from wealthier countries in the Middle East. In the club’s parking lot, nearly half of the cars had Saudi license plates.† (Fertik, Online Edition)In North America, country statistics reported 10,000 to 30,000 child prostitutes flourishing and majority of the approximate 10,000 children spending their lives in Toronto, Ontario are involved in the sex trade; yet another nation much smaller than America financially and in size seaming with military rule demonstrates sex trade among children in maximum number and ultimate beneficiaries are Burmese officials.As reported by Guardian on October 2007, its military ruled Burma where military officials would not tolerate any pro democratic demonstrations by Buddhist monks but tolerate 13 to 14 year old girls performing catwalk in front of their customers at night clubs easily available for sale at the rate of $100. (Doyle, Online Edition) If it is happening every where then why not it begins to be promulgated legally and openly.Sara, aged 20 years now is a rich girl with large fortunes and property at her disposal. Her occupation was neither modeling nor acting but prostitution in which she has been into since she was just twelve years, even though she is now affected with AIDS, and has been behind bars for four years and sexually exploited even by police officers, so what! At-least she is rich, has lot of money and luxuries at her disposal.Still governments of various nations have made child prostitution illegal and are sorting out various ways to the control this trade. They are constructing houses for children and starting educational training for parents to protect their children from this safe trade.But I would say by increasing the child trade would ultimately reduce it; as more of this trade would flourish, more children would get richer when they grow up and realize side effects resulting from this trade and would try to make their own children escape from the net work of this trade by educating them and making them more responsible citizens.Underdeveloped nations are marked by the increase in disparity between the rich and the poor owing to corruption and the solution to its prob lem lies with poor families themselves. With the strength of their girl child, they can reduce this disparity by increasing their income to considerable degree.The solution to the problem of poverty was also provided by Jonathan Swift in eighteenth century who like an expert fencer provided an ironical solution to the corruption and poor families of Ireland in his â€Å"A Modest Proposal†. To reduce the financial burden of the families, girl children are being sold to satisfy the sexual desire of the elite class; Swift with his powerful tool of irony wielded at the corrupt and the royal class most effectively yet with the most devastating effect.Swift proposed the poor families of Ireland to utilize the children to raise their income level. He suggested that if the cost of feeding one child for one year is two shillings, and if after one year child is sold to the English landlords, it would bring them the profit of eight shillings and this money can be used for buying food an d clothing to bear more children.These children can become delicacies for the men of fortune. They can eat them as roasted or fried dish. One body of a child can be eaten two times and it would be the most delicious dish and nutritious too. The skin of children can me made into gloves for ladies and summer boots for their children.   He seems to be making a fictive character to express himself in the most contradictory manner to the real cause.

Buddhist concept of the nature of things, people, the world, and Essay

Buddhist concept of the nature of things, people, the world, and nirvana - Essay Example During Samsara, living beings continuously face pain and suffering because of the wrong doings of the previous life. As long as a living being continues to commit sins and do bad, it creates reasons for rebirth and thus the cycle continues till self-recognition which ultimately leads to enlightenment and nirvana. In Buddhism rebirth is considered as a continuous process and each subsequent rebirth takes place within one of the five realsms based on the karmas performed by the living being. Naraka being is the worst of all and people who are born as Naraka beings are bound to live in hell during that particular life. Another form of birth is Preta or the ghost-form. Being a human being is considered as the only type of life in which the attainment of final enlightenment and thus Nirvana is possible. Being an animal or a Deva (spirit or angel) are also forms of life which can be achieved after rebirth. Mahayana teachings have presented a sixth form of life after rebirth in which a pers on can be reborn as a demon or titan, this form is called Asura. A formless realm, ‘arupa dhatu’ can only be achieved by the people who can meditate with intense depth (Smith and Novak). The whole concept of Samsara, the cycle of suffering and rebirth is based on Karma is the Sanskrit word for the actions and deeds performed by a person in this world. The future life of the person after rebirth is based on the Karma performed by him during the present life. Buddhism gives a lot of importance to the impact of actions of a person on the surrounding people and environment and thus Karma is referred to those deeds and actions which are intentionally committed and have certain consequences on the individual and the surroundings. A person is supposed to receive a ‘Phala’ or fruit for his Karmas. There is a difference of opinion about Karma in the Mahayana and Theravada Buddhism with the later presenting the strict version of the two (Conze). According to Theravad a Buddhism, a person is responsible for his Karma and will receive reward or punishment for his bad or good Karmas but a Karma once committed is attributed to a person and there is no way in which the punishment can be avoided. However Mahayana presents a softer ideology and according to Mahayana texts, the negativity of bad Karmas can be obliterated by reciting the specific Mantras (McGovern). The reality of life is explained by the Four Noble Truths which were the first teachings of Gautama Buddha. The life of a person always leads to sufferings in one way or the other because of the cravings of living beings which never end. Ending the cravings is the only way in which a living being can put an end to the sufferings and achieve liberation from the circle of life. Ending the carvings and achieving liberation is possible by following the Noble Eightfold Path as guided by Gautama Buddha. The Eightfold Path is based on finding out the actual reality of things which is in most cases d ifferent from the apparent form. A person who wishes to achieve Nirvana should be pure in his intensions, truthful in his dealings and harmless in his actions. By virtue of his existence, a person is bound to commit sins and bad Karma because he cannot control his mind (Keown). Meditation is the only way in which complete mind control can be exercised by making a sincere effort to improve the mindset and thinking. Samadhi is the correct way of meditating with clear consciousness and awareness about the reality of life

Fukuyama's End of History and the Muslim World Research Paper

Fukuyama's End of History and the Muslim World - Research Paper Example The modern materialistic living style of the western world will influence the third world countries like a giant storm giving them no chance to think about an alternate, peaceful living style. Everybody will wear western clothing, eat their food and follow their lifestyle. Two decades after the book had been written we can now see most of his views have come true. There is a long queue covering three streets in China to buy the new iPhone which will be released in the US the day after. People in Korea alter their children’s tongue at a young age, so that they can speak better English and the most closed markets like India extend a red carpet welcome to Foreign Direct Investment, which comes from west, not from any developing country like Thailand or Indonesia. By far, the one and only people trying to resist these changes are the Islamists. They shoot the girl who wants to learn to read, write and barricade themselves from all scientific advantages in the name of religion. Who is right Fukuyama or the Islamists? In course of time, History will prove both wrong (Lal, 2006). Fukuyama’s theory states that capitalism which started to triumph at the death of communism, in the end of cold war will establish a ‘universal consumer culture’2 which will sweep down the ethical entities ingrained deeply in every individual. This is exactly what we see today. Education is no more a way to hone a skill. It is marks earned to secure a job with high earnings which in turn helps in buying ample things feeding the consumerism. So is it really the end of all indigenous ideologies which had been passed on from one generation to another. Not exactly because every ideology will keep evolving to some other form and liberal democracy is no exception (Marks, n.d.). Liberal democracy which simply evolved from communism based democracy eliminating its flaws and frays, will evolve into something better in the near future. Liberalism and Democracy themselves do n ot go hand in hand. There are several third world countries which struggle to use liberalism to their economic benefit. As Karl Marx stated, they will realize sooner or later, capitalism will lead to overproduction, low cost, scanty wages and unemployment doing more harm than good in the long run.3 They will start looking for alternate ideologies automatically leading to a better form of government and economic management. History proved aristocracy and communism cannot succeed. Likewise it will prove liberal democracy will also dwindle in some point of time in this 21st century (Marx & Engels, 1848). Do Islamists Have the Answer? Is Islamic idealism the core answer for an alternate ideology opposing liberal democracy? The answer is most certainly no because, evolution should lead to something which is better than the previous methods. But, Islamic ideologies force people to go back to the primitive living condition. Of course too much of sweet is bad for health. The available medic ine might have lots of side effects. But, a new alternate medicine or an ancient medicine which will cure the disease should be invented or revived, instead of banning the usage of sweets completely from life. Do the Islamists agree with it? Mainstream Islamic people do agree with it hundred percent. Karshidshak who worked in Iraq with the Muslim soldiers admits they are like any modern American youngsters longing for the latest model mobile and waiting to

Housing Fabric Essay Example | Topics and Well Written Essays - 2250 words

Housing Fabric - Essay Example However, the sense of place suggested by CABE has also encouraged designs with strong references to local vernacular styles. Numerous issues therefore impact on design and construction today. It is imperative at this juncture that we understand what some certain things are all about Sustainable construction can or is defined as "the process of creating and responsibly managing a healthy built environment based on two factors which are resource efficient and ecological principles". The aim of Sustainable designed buildings is to reduce the effect of their impact on our environment through energy and resource efficiency. The following principles are included: Healthful Interior Environment. All possible measures are to be taken to ensure that materials and building systems do not emit toxic substances and gasses into the interior atmosphere. Additional measures are to be taken to clean and revitalize interior air with filtration and plantings. Three principles of an environmental architecture include: Energy Efficiency. All possible measures are to be taken to ensure that the building's use of energy is minimal. Cooling, heating and lighting systems are to use methods and products that conserve or eliminate energy use. Environmental Form. ... All possible measures are to be taken to relate the form and plan of the design to the site, the region and the climate. Measures are to be taken to "heal" and augment the ecology of the site. Accommodations are to be made for recycling and energy efficiency. Measures are to be taken to relate the form of building to a harmonious relationship between the inhabitants and nature. (Thomas A. Fisher, AIA, November, 1992). Energy EfficiencyEconomic (saving money), ecological (reducing resource exploitation and emissions) and social (reducing fuel poverty) Are the benefits derived from the energy-efficient sitting and design of buildings. An explicit energy strategy should be possessed by every new development ideal. Throughout the design process, energy assessment conservation measures can be done early through computer energy simulations.Many alternative concepts for building form, envelope and landscaping, focusing on minimizing peak energy loads, demand and consumption etc are collaborated by the expanded design team. In energy conservation, and their construction costs, computer energy simulation is used to assess their effectiveness. Simulations are made use of to refine designs and properly ensure that energy-conservation and capital cost goals are met; and to demonstrate compliance with regulatory requirements. Architecture and construction of new housing in the UK can be vitally dissimilar to t raditional housing, as demonstrated by the three case studies that have been shown above, including Abode Newhall in Harlow, Ashley Vale Self-build in Bristol, Great Bow Yard in Langport Somerset. These case studies have sustainable, low-energy and ecological features. They have also encouraged design with strong references to local

Interpreting Films and Analyzing Film Elements Essay

Interpreting Films and Analyzing Film Elements - Essay Example Indeed, when many people read lists of the 100 best movies they are often dumbfounded at the inclusion of many films they deem boring or plain bad. Similarly, many film critics will pan Hollywood blockbusters that go on to make millions of dollars. However, in film analysis the writer must go beyond these simple constructs and delve into the filmmaker’s thematic and stylistic intentions. This essay considers varying means by which academic film analysis can be achieved, with specific emphasis on thematic elements, visual elements, and editing, and also posits a personal perspective on the task of analyzing a film for its artistic qualities. One of the central areas of importance in film analysis concerns the examination of a film for its thematic elements. In these regards, films can be read similar to the means by which one would analyze a work of literature. While there are undeniable similarities between film and novels, writers (Boggs 2006) have argued that there is a distinct difference between examining theme in terms of a film and theme in terms of a novel; while the novel represents theme through an idea, for film the theme is understood as the central unifying concept of the entire text. Another feature that is notable when examining films are the varying stylistic devices that the filmmaker has at their disposal. They include, â€Å"1) plot, 2) emotional effect or mood, 3) character, and 4) style or texture† Boggs (2006, pg. 20). Indeed, it’s understood that while all these elements will exist within a film, the filmmaker will choose to emphasize one specific element over the others. It follows that in analyzing a film, one must determine which elements the filmmaker has chosen to analyze and for what purpose. While these theme elements seem like simple distinctions, the difference between a film that emphasizes plot over style or texture can be drastic; consider for instance the plot driven narrative in a film such as Raiders

There can be no love without justice Essay Example | Topics and Well Written Essays - 250 words - 1

There can be no love without justice - Essay Example Love is good will, benevolence, affection, concern and high esteem for the well-being of an individual. Love is not being envious, boastful, rude or arrogant. Additionally, love rejoices in the truth and not in wrongdoings. Finally love believes in all things, endures all things and hopes all things. Love is kind and love never ends. Justice does not exist where there is no love. However, acting in love is not something that is done without any sense of responsibility towards others, it requires proper thought and care. Therefore, by acting responsibly, justice and love are distributed hence Love and justice are linked (Christoyannopoulos & Milne, 2007). God is just and through this he does everything due to the love he has for mankind. Mankind is treated equally when there is justice. Additionally, mistreatment and oppression are neither available. When justice presence people are shown love and care. Thus, justness symbolizes the presence of love. In absence of justness, people end up being treated in a bad way and also subjected to suffering. Also, unjustness leads to unequal consideration of peoples demands, therefore love does not prevail where there is no justice. Christoyannopoulos, A. J. M. E., & Milne, J. (2007). Love, justice, and social eschatology. Heythrop Journal - Quarterly Review of Philosophy and Theology, 48, 972–991.

Picasso's Les Demoiselles DAvignon and de Kooning's Woman Essay

Picasso's Les Demoiselles DAvignon and de Kooning's Woman - Essay Example The title refers to the so-called Maisons D`Avignon, â€Å"the houses of pleasure in Avignon Street in Barcelona†. The painting nevertheless faced rejection from his close friends and family, because of its nakedness and carnality. This art was a good example of the African influence on modern European art. Many art historians have noticed the striking resemblance between certain African mask style and the mask-like faces of the five women. African art was used in this context, either as visual evidence for the spread of cultural traits from innovative centers, or as evidence for the social evolution of cultures; from groups which were capable of natural representation, to those which had presumably graduated to the mastery of geometric stylization and abstract forms.Picasso had found a source for a new, non-naturalistic way of representing the world and it blocks the real features of a woman. In this art, a woman is a significant symbol; Picasso represents her as a desecrated icon already torn into bits, and reveals more of rock foundation of sexiest anti-human and celebrates the control of a woman by man.Willem De Kooning was a painter and sculptor of Dutch birth. He was a leading figure in the abstract expression. His work is characterized by an â€Å"inherent stylelessness, resulting from the constant parallel exploration of divergent themes and techniques† (Marter 44). For two years, he worked on his art the woman 1 (1950-52, in New York), â€Å"an image which has become a totem and icon of the times†.

Globalisation Essay Example | Topics and Well Written Essays - 1000 words - 2

Globalisation - Essay Example This is different from globalization because globalization is the erasure of national boundaries in the attempt to integrate all the nations in the world into one economy where the flow of capital and other economic resources such as labor is not hindered or limited by national boundaries. By the very fact that globalization tries to do away with national boundaries and come up with ways to integrate the world economy, it is clear that internationalization and globalization are not only different but actually opposite. Secondly, while internationalization is achieved mostly through human effort, globalization is an inevitable process which is happens on its own. However, human effort is applied to facilitate globalization. Internationalization can happen even without involving all the nations in the world. For instance, some international firms refer to themselves as internationalized even though they operate in just a few countries. Globalization on the other hand has to touch at al l corners of the world. Q2 Globalization will offer an organization at least two main advantages. Globalization will offer a larger market niche for any firm. ... With globalization, such barriers are eliminated and, therefore, it is easy for any firm to participate in business anywhere around the globe. The second significant advantage to firms may be the easy flow of labor which can also be used by such firms to manage labor costs. Through globalization, it is easy for a firm in one place to take advantage of the affordable labor. Organizations can access better economic resources and this can give them strategic edge is they are able to use these resources in a better way. A good example is the way most American firms are seen to take advantage of China, both as a source of affordable labor and as a market for their products. According to Moon (2010), firms are for instance taking advantage of the internet to be able to exploit their strategic edges. Q3 Technological advances have been extremely useful in advancing globalization. There are two significant technological advances that have made globalization to be achievable. One such technol ogy is the communication technology which enables information to flow easily from any point of the world to the other. The other is the transport technology that makes the moving of goods from one point to the other. Information technology has made it extremely easier for money to be easily sent across the world with minimal cost. More than that, technology has made it possible for people to trade goods outside the formal channels. Retail websites such as e-bay, Amazon.com and many other websites work in conjunction with online payment systems such as PayPal, Moneybookers etc to make sure that individual in any part of the world can buy and sell goods and services in any other part of the world. Communication technology has also made it possible for individual and organizations to be

Emergency, Exception and New Technologies in International Relations Essay

Emergency, Exception and New Technologies in International Relations - Essay Example In it, malicious actions such as usurping, destroying, altering, disabling, or damaging them occur. These are collectively known as â€Å"cyber attacks.† Lin asserts that cyber conflict has attained a level where it is a humanitarian issue but it is still not fully addressed by existing interventions such as the Geneva Conventions and the UN Charter. This is because these interventions (instruments) are outdated in that cyberspace is a new technology as compared to their establishment time. As such, cyber conflicts are bound to affect organizations, people, groups, and territories in the near future. Again, he asserts that the world is yet to experience a serious form of cyber conflict because no stringent countermeasures exist in preventing such (Lin, 2012). The increasing importance of IT, though very beneficial when applied, has dragged along a detrimental side to it. The fact that IT is universal (global) means that what is taught in one continent is the same thing that will be taught in another. As such, creating or attacking IT systems is possible from any point of the earth; adding up to cyber conflict. Cyber conflict can be caused by two levels of hostilities: technology-based and people-based approaches. Technology-based hostility refers to cyber attack conducted using purely technological tools such as software, programs, or computer hardware. This includes gaining access to restricted systems, interfering with them using a payload, and gaining in one way from doing so. People-based cyber hostility occurs when people are tricked (through scam), bribed, or blackmailed to conduct the attack from inside the target IT systems. Collectively, these forms of cyber attack/ hostility have led to the emergence of new countermeasures or frameworks. These are intended to protect IT systems from both vulnerabilities emerging from both offensive approaches. Lin presents two policies that can be implemented in preventing or minimizing vulnerability; defense

ASP.NET Threading Settings Essay Example for Free

ASP.NET Threading Settings Essay ASP. NET Threading Settings and High Latency Workload. If an application accesses slow resources, like a mainframe doing large, complicated queries, the threads of the ASP. NET subsystem can catch blocked and especially for a busy application ASP. NET can run out of threads. When all the ASP. NET threads are blocked, performance is blocked, as there is no ability for ASP. NET to pick up new work. The work gets queued until other requests complete, and the condition ends up affecting user response times. It is feasible to override the number of threads ASP. NET is using to process requirements. The parameter that is found in the ASP. NET configuration system can be changed at the core of the configuration system (the machine. config file), or particularly for the one case of the application (the Web configuration file in the virtual directory of the application). ASP. NET Applications and Queuing. ASP. NET requests are queued in Windows Server 2003 when the pipeline gets complicated but this becomes useful to understand performance tuning changes such as the HTTP requests that come in off the network and are received by HTTP. sys. After observing this request, HTTP. sys places the request in a queue for an application pool and then the worker process service the application pool by choosing the request and makes a decision on what type of processing environment that request wants to be implemented. For ASP. NET Web applications, the worker process hands them to the ASP. NET handler whereby it is placed on a queue and ASP. NET threads pick up individual requests and process them. ASP. NET Web Services (ASMX) with Web based Dictionary. Rich client devices such as cell phones, PocketPCs, tablet devices, etc. have the ability to run rich applications, which communicate over public networks, using a Web service style of application integration. With this in mind, this project module was designed connecting Web service over cross language translations by tracing the network packets associated with a Web service request over a physical network, and compare it to a standard ASPX Web application request made by a browser and imply the best. Application pool. Application pools are combinations of many URLs supplied by one or more worker processes. They match to a request queue contained in HTTP. sys and one or more worker processes. These pools serve requirements for one or more Web-based applications. These applications (i. e. web-based online dictionary) are assigned to the application pool based on their URL. AJAX. Completely known as Asynchronous JavaScript and XML, AJAX is an interrelated web advanced technique group utilized in generation of web applications which are interactive. Highlighted characteristics of AJAX include heightened receptiveness and ability of interaction of pages attained through data exchanges in ample amounts with the server such that the entire page need not be reloaded every time a need to get data from the server. It is expected to bring to a higher level the quality of web pages, most specifically, in terms of speed, functionality, interactivity, and usability. AJAX is can be utilized in on numerous OS, System Architectures, and Browsers. Being a cross-platform technique, such a technique is founded on the connotation of open standards like the DOM and JavaScript. Owing to its being asynchronous, requested data from server is loaded without interference to the behaviour as well as the display of the page currently accessed. AJAX function calls are usually made with the JavaScript scripting language. AJAX relies on XMLHttpRequest, CSS, DOM and other technologies for data retrieval. Its asynchronous nature makes possible to send and receive data from the server without having to refresh the page. ActiveX, Flash and Java applet are common Ajax implementations in various languages and libraries. (Di Paola Fedon 2006) Visual C#. C# is a simple, type-safe, object oriented, general-purpose programming language. Visual C# provides code-focused developers with powerful tools and language support to build rich, associated web and client applications on the . NET Framework. Microsoft SQL 2005 and ASP. NET 2. 0 Hosting. When merging SQL Server 2005 and ASP. NET 2. 0, a reasonably priced enterprise-level resolution delivering scalability, security, and availability for data and systematic applications is achieved.

Research Study Quantitative

Research Study Quantitative Question # 1 Purposes and benefits of sections of Independent study My independent study is related to quantitative research model. Purpose of the quantitative research is to do numerical summaries, generalizations across populations and comparisons between populations. It includes few variables (Delay time, work order, number of different products) and many cases (Five sets of data with each set consisting of 500 products). These quantitative research methods use experimental designs. The various experimental methodologies are: Quasi Experimental Designs RCT: Randomized Controlled Trials Baseline Data Posttest Only Design Longitudinal Design Out of these experimental methodologies, my study falls under randomized controlled trails, where I generate a random data of five sets each set consisting of 500 different kinds of products. Introduction Purpose: The purpose of my study introduction is to provide background information for the readers for the research reported in the study. It establishes a framework for the research, so that readers can understand how it is related to other research (Creswell, 2003 p.73). It also establishes the issue or concern leading to the research by conveying information about a research problem (Creswell, 2003 p.74). In this, the problem is best addressed by understanding the factors or variables which are the process time, product order that influence an outcome delay time (Creswell, 2003 p.75). It provides the understanding of the problem that explains or relates to an outcome delay time and helps the researcher best understand and explain the problem why the delay time is to be minimized (Creswell, 2003 p. 76). The research problem in the study Guiding research questions Reviewed studies addressing the problem Deficiencies in past literature and limitations Importance of a study for an audience Benefits: By writing an effective introduction chapter, a reader can figure out the problem leading to the study i.e., how the delay time is optimized by arranging the production work order, reviewing the literature about the problem to find whether there are any related theories that is done by other investigators, identifying deficiencies in the literature about the problem, targeting audiences and notifying the significance of the problem for this audience (Creswell, 2003 p.73). Literature Review Purpose: The purpose of the literature review is to share with the reader the results of other studies that are closely related to the study being reported (Creswell, 2003 p.29). It relates a study to the larger ongoing dialogue in the literature about a topic, filling in gaps and extending prior studies (Cooper, 1984; Marshall Rossman, 1999). It provides a framework for establishing the importance of the study as well as a benchmark for comparing the results of a study with other findings. All or some of these reasons may be the foundation for writing the scholarly literature into a study (Miller, 1991). Benefits: The literature review helps to substantiate the problem and also suggests possible questions or hypotheses that need to be addressed (Creswell, 2003 p.46). Methodology Purpose: The purpose of methodology chapter is to bring focus on survey and experimental modes of inquiry. You will also explain the methodology you are using, why you chose that methodology and why you chose not to use other methods. The method that was used to collect data is explained in detail like how did I generated random data of five sets with each set consisting of 500 products using Microsoft Excel ad procedure I followed to find the real-time delay time. The reader will exactly know what was done with the collected data, to the point that he or she can replicate the study to get similar results. Benefits: With the help of methodology chapter, audiences can recognize the variation that exists in the qualitative, quantitative and mixed method studies, why I chose a quantitative study for the research problem I defined then it advances general guideline for procedures of the study. These guidelines include a discussion about the general characteristics of the study if the audiences are not familiar with the approach to research. (Source: Classroom material by Dr. Lynda Kenney) Results Purpose: The purpose of results chapter is to make a well-organized and objective presentation of the results by examining the collected data and application of either the descriptive or inferential statistical methods. Then the tables, graphs and figures of the analyzed data are also presented for sufficient support description to permit the reader to interpret them quickly and accurately (Leedy Ormrod, 2005). Benefits: The benefits of the results chapter is for readers to quickly interpret the conclusions and significance with the help of the tables, graphs, charts and figures obtained from the interpretation and analysis of the data. Flow Chart Purpose: The purpose of the flow chart is to explain the process of optimization of the production work order in a step-by-step process that is described in the study. Benefits: It makes the readers understand easily at a glance what has done in the entire study. It also helps the researcher to make and follow the created flow chart while analyzing the data. Discussion Purpose: The purpose of the discussion chapter is to highlight the main theories and conclusion used in the research study so that a reader can easily figure out what theories the researcher used in implementing and analyzing the data. Each major conclusion is clearly explained and compared with the results of the similar work by other investigators. Then, the researcher continually connects her findings with the theoretical frameworks. Any new or unusual results are also explained(Leedy Ormrod, 2005). If the researcher is not sure about the significance of the results or could not understand the phenomenon of the data, it is sometimes worthwhile to present a speculative discussion outlining several possible outcomes by alerting the readers that such a discussion is speculative. Benefits: The benefits of the discussion chapter are to make grand conclusions which support the subsequent paragraphs. Here, the entire conclusions, implications or the effects due to each conclusion including the minor and major effects are presented. The discussion also includes the method of computation or derivation of the study. Such situation arises when one figure is derived from preceding figures. If the application or method is involved, then a complete example with the method is to be explained for complete understanding to the reader. Finally, explained the significance and outcomes of the study. Conclusions Purpose: The purpose of the conclusions chapter is to make a summary of the conclusions that are presented in previous chapter. The researcher also points out both what are found and what are not found. It is also the section examined by the prospective reader with limited available time (Leedy Ormrod, 2005). Benefits: Although the researcher has previously presented each of the conclusions, conclusions chapter tell us the reader the ultimate effect or the benefit of the study. In my study, I have explained how the delay time is minimized or optimized by arranging the production work order so that it is quite helpful to readers, who might easily lose track of some important conclusions as they read earlier portions of a study(Leedy Ormrod, 2005). In addition to this, a prospective reader will able to quickly examine the research in limited time. I explained the benefits of my study that findings of this research will aid industries, retails stores by demonstrating how the algorithm is currently used, and how retail stores can assist customers to implement universal algorithm. Industries may benefit from models of evaluating arrangement of parts of a product on an assembly line. Question # 2 Framework Elements of Research: For every research proposal, a definite framework exists to follow a certain pattern. Creswell (2003) suggested that from lots of different types and terms in the literature, he focused on three approaches: quantitative, qualitative, and mixed methods approach. The first two has been available for decades, and the last is new and still developing in form and substance. To understand them, we need to consider three framework elements: philosophical assumption about what constitute knowledge claims, general procedures of research called strategies of inquiry, and detailed procedure of data collection, analysis and writing, called methods. For that Creswell (2003) proposed (which was developed by Crotty) three questions to the design of research: What knowledge claims are being made by the researcher? What strategies of inquiry will inform the procedures? What methods of data collection and analysis will be used? Framework Elements of Quantitative Research Knowledge claims: Stating a knowledge claim means that researcher start with a project with certain assumptions about how we will learn and what we will learn during their inquiry. These are called as paradigms. Philosophically, researchers make claims about what is knowledge (ontology), how we know it (epistemology), what values go into it (axiology), how we write about it (rhetoric), and the process for studying it (methodology). There are four schools for knowledge claims as what follow. Those are post positive knowledge claims, socially constructed knowledge claims, advocacy or participatory knowledge claims and finally pragmatic knowledge claims. For quantitative research, the knowledge claims are post positivism which includes determination, reductionism, empirical observation and measurement, and theory verification. Post positivism refers the thinking after positivism; challenging the absolute truth and recognizing that we can not be â€Å"positive† about claims of knowledge when studying the behaviors and action of human. Traditionally, the post positivist assumptions have cited claims about what evidences knowledge. Post positivism reflects in determining the effects or outcomes, examining the causes that reflect the outcomes by doing experiments, reducing the ideas into a small, set of ideas to test such as variables that constitute hypothesis and research questions, developing numeric measures of observations and studying the behavior of individuals. The problem studied by post positivist reflects a need to examine causes that influence outcomes. It is also reductionism; testing selected variables that constitut e hypothesis and research questions, so it is based on careful observation and measurement of the objective reality in the world. Researching is for test or refining the existing laws or theories. Strategies of inquiry: A stage of inquiry in quantitative research includes numerical summaries, generalizations across populations and comparisons between populations. Strategies of inquiry provide specific designs for procedures in the research design. Like knowledge claims, strategies have multiplied over the years as the computer technology has pushed forward data analysis and the ability to analyze complex models. Strategies associated with quantitative research were those that invoked the post positivist perspectives. These include true experiments and less vigorous experiments called quasi-experiments and correlational studies (Campbell Stanley, 1963), and specific single-subject experiments (Cooper, heron, Heward, 1987). But, these days, quantitative research strategies involved complex experiments with many variables and treatments like factorial designs and repeated measure designs. Strategies associated with quantitative approach are: Experiment: It is about random assignment of subject to treatment conditions and includes quasi-experiment with nonrandomized design. My study used experimental strategy for generating the randomized data and analyzing the data with Microsoft office tools. Non-experimental designs, such as Surveys: it is studying by using questionnaires or structured interviews with the intent of generalizing from sample to a population. These include cross-sectional and longitudinal studies using questionnaires or structured interviews for data collection, with the intent of generalizing from a sample to a population (Babbie, 1990) Research methods: The third major element that goes into a research approach is the specific methods of data collection and analysis. For quantitative research, the research methods I used are predetermined instrument based questions such as performance data, attitude data, observational data and census statistical data using Microsoft Excel. I considered full range of possibilities for data collection in the study by organizing these research methods with the use of closed-ended versus pen-ended questions and their focus on numeric versus non-numeric data analysis. Question # 5 Validity and generalizability aspects of quantitative, qualitative and mixed methods research: Qualitative research validity The degree to which the interpretations of the data accurately describe the phenomenon under investigation is known as validity. Validity is seen as a strength of the qualitative study which is used in determining whether the findings are accurate from the standpoint of the researcher, the participant, or the readers (Creswell Miller, 2000).In addition to validity, the terms used are trustworthiness, authenticity, and credibility. There are eight primary strategies, organized from most frequently used and easy to implement to those occasionally used to and difficult to implement. Various qualitative procedures should be used to make a research validate. Some of the procedures are qualitative research paradigm and ethnographic research design. Methods for establishing the validity are: Negative case analysis Presenting the negative or discrepant information that runs counter to the themes Audit trail Clarifying the bias the researcher brings to the study Prolonged field experience Spending prolonged time in the field to develop an in-depth understanding of the phenomenon under study Data triangulation triangulate different data sources of information by examining evidence from the sources and using it to build a coherent justification Member checking to determine the accuracy of the qualitative findings Rich, thick description Quantitative research validity The degree to which the evidence supports that the interpretations of the data are correct and that the manner in which the interpretations are used is appropriate. Threats to validity: There are several threats to the validity that raise the potential issues about the researcher ability to conclude the intervention affects of an outcome. They are internal threats, external threats, statistical conclusion threats, and construct validity threats. Internal validity threats are experimental procedures, treatments, or experiences of the participants that threaten the researchers ability to draw correct inferences from the data in an experiment. These involve due to inadequate procedures like changing the instrument or a tool during an experiment, changing the control group participants under study etc. External validity threats arise when the researcher draws incorrect inferences from the sample data to other persons, other settings, and past or future situations. Statistical conclusion validity arises when experimenters draw inaccurate inferences from the data because of inadequate statistical power or the violation of the assumptions. Construct validity threat arises when investigators use inadequate definitions and measure of variables. Methods of establishing validity Experiment review Data triangulation Participant feedback Regression analysis Statistical analysis Types of validity evidence Content Construct Criterion Consequential Procedure: A researcher need to describe in detain the procedure for conducting the experiments ad the reader should be able to see the design being used, the observation, the treatment, and the timeliness of activities. Typical steps used for the procedure are follows. Administering the measures of the dependent variable or a variable that closely correlated with the dependent variable to the research participants. Assign participants to the matched pairs on the basis of their scores Randomization. Randomly assign one member of each pair to the experimental group and other member to the control group Expose experimental group to experimental treatment and alternative treatment to control group. Administer measures of the dependent variables to the experimental and control groups Compare the performance of the experimental and control groups. Statistical analysis: A reader should be able to identify clearly the statistical analyses that are used in the experiment. Various statistical analyses that can be performed during the study are: Descriptive analysis reporting the means, standard deviations and ranges. Inferential analysis- performing the hypothesis tests using ‘t tests, analysis of variance, analysis of covariance, or multivariate analysis of variance. A researcher can also use the factorial designs, both interaction and main effects of ANOVA. Mixed methods research: Examine potential sources of error and ask: Chance: Random error in sampling from a population. 1. Type I (alpha) error: The probability of falsely saying that there is a difference between two populations. 2. Type II (beta) error: The probability of falsely saying that there is no difference between two populations. How (in what direction) would the threats to validity affect the findings? Bias: Systematic distortion 1. Selection bias Systematic slant in how subjects are assembled or retained for study 2. Information bias Systematic distortion from inaccuracy in measurement or classification of study variables Were potential sources of error adequately controlled in the design and analysis? Confounding: Misattribution of cause and effect How do validity concerns affect your interpretation or application of the data? In the Design Study design appropriate for the question B,C Adequate power A Complete accounting of eligible patients B1 Verification of information and Blinding B2 Multiple control groups B,C Randomization, Restriction and matching C In the Analysis Best case / worst case scenario and Sensitivity analysis B,C Adjustment B1,C Mathematical modeling C A Reduces the role of chance; B1 Reduces selection bias ; B2 Reduces information bias; C Reduces confounding References Creswell, J. W. 2003. Research Design: Quantitative, Qualitative, and Mixed Methods Approaches. SAGE. Thousand Oaks. USA. Leedy, P. D., Ormrod, J. E., (2005). Practical Research: Planning and Design. PEARSON. Columbus. Ohio. Olds, B., Moskal, B. Miller, R. â€Å"Assessment in Engineering Education†, Journal of Engineering Education , to appear Jan. 2005. Moskal, B., Leydens, J. Pavelich, M. Validity, reliability and the assessment of engineering education. Journal of Engineering Education , Vol. 91, No. 3, 351-354, 2002.

The Principles Of Lying

The Principles Of Lying Immanuel Kant, German philosopher, said that lying was always morally wrong. To tell a lie contradicts the part of oneself that gives them moral worth. To receive a lie takes away a persons free choice to decide other than what they would have had they known the truth. The two reasons lying is morally wrong, according to Kant, is lying contradicts the part of me that gives me moral worth and lying robs others of their freedom to choose rationally. Virtue ethicists believe that lying is wrong. Virtues are desirable qualities of a person that makes them act in certain ways. Virtue ethics focus on what a person should be. Lying is wrong because it opposes honesty. If a lie is told in the pursuit of another virtue is it right or wrong? As long as the lie is a step toward being the best person we can be it is acceptable. If it is a step away it is morally wrong. Utilitarian ethics is the balancing of the benefits and harms of lying. The belief is it is morally acceptable to lie if the consequences maximize benefits and minimize harm. In fact it would be immoral not to lie if lying is necessary to maximize the benefits or minimize the harm. The reasoning is logical but the application is flawed. To estimate the consequences of the lie a person must be able to evaluate the degree of the benefit as it is viewed within the standard of the person or group of people being lied to. The same is also true in evaluating the harm of a lie. By the liar standards, the harm may be small such as telling someone they had a fifty percent chance of recovery when in fact they were dying in less than six months. The thought being to let the person enjoy life and not worry of their impending doom. The result being a will wasnt made, people were not given time to say their goodbyes, and life was not enjoyed because they thought there would be more time to do it. Surveys could be taken on how people in general would respond to a certain lie, but unless it resulted in 100% certainty you would not know which way the recipient of the lie would fall. There are three classifications of lies: beneficial lies, spiteful lies, and neutral lies. A beneficial lie can be told to be kind in the attempt to avoid hurting someones feelings. How do I look? Ive seen you look better. Is that what youre really going to wear? You look terrible. The truth can hurt. The little white lie, You look great. Does it matter to you, the liar, no you are on your way. The person being lied to is happy. So no harm, or is there. Every lie there is harm whether intentional or not. If you in fact knew the person being lied to looked bad and still let him/her go out and they were ridiculed for their appearance it will come back to you that you lied. Will your judgment be used again? Children are lied to about death. Your cat ran away. Grandpa went to heaven to be with God. Someday the truth will have to be told but by that time they will already know that you lie. Spiteful lies mean that you gain something while hurting someone else. A spiteful lie can be a rumor started to hurt someone, usually a rival in politics or a rival for the affections of someone you love. An example of a spiteful lie is, I saw your husband having lunch with his old girlfriend. The gain in this is the joy in causing the pain. The neutral lie is the most common lie of all. It is a lie that neither avoids causing hurt nor causes hurt. If youre not good Santa will put coal in your stocking. Put your tooth under your pill and the tooth fairy will leave you money. Similarly, people use a neutral lie to avoid a question, or lead away from private information. Most parents use this type of lie in particular to try and stray children away from investigating the truth. Mom, where do babies come from? Well, a baby comes from the stork, and drops them off at the house. Magicians and illusionist fall into this category. An avoidance of truth is also a form of lying. When a person says they never lie what they are really saying is that they do not actively engage in spiteful lies. When someone doesnt know the answer and says what they think. This falls under this classification of lying. You dont mean to lie, because you dont gain or you dont hurt anyone. It is still considered lying because you arent telling the trut h, but are unaware of it. People for years have been putting falsifications on their rà ©sumà ©s to make it look appealing, and to create a sense that they are perfect for the job. Ethically it is fine to do so as long as you keep it to only one or two lies on it and you keep to a low level. By low level meaning you cant falsify years at college or years in a job you have never obtained. In one example of a woman, Janet Cooke, lied to get onto the Washington Post team. She did plenty of lying to get to the Washington Post, falsifying where she graduated college, the degree she got, the languages she could speak, and writing awards she received. Not long after her hiring into the Washington Post she quickly was looking for an 8-year-old heroin addict. When she came up dry and couldnt locate the young man. It dawned on me that I could simply make it all up. I just sat down and wrote it. (Kidwell, 178) After being found out she was a fraud, she quickly resigned from her dream job at the Washington Post. Lying is it good or bad? It all depends on the person being lied to. Telling a little white lie to a child is seen as good to maintain their innocence. You could just tell a menacing and just plain evil lie to get back at someone or to make someone feel bad. Lying, ethically, is actually accepted in most places, but it can also be frowned upon strongly. It all depends on who it is being lied to and to what extent you are lying to.

Comparing Ray Bradbury‟s Fahrenheit 451 and Suzanne Collin‟s The Hunger Games :: compare contrast

Fahrenheit 451 and the Hunger Games are both intertwined with a futuristic version of human entertainment and a society absent of religion. Both societies are subjected to gruesome and brutal activities as a form of enjoyment. The desire for a thrill and an adrenaline rush dominates the minds of most people. In Fahrenheit 451, it’s very likely that many people succumb to their deaths from accidents but can easily replaced by members of the parlor family who they accept as their own. In the same way, The Hunger Games consists of exactly what the title suggests. They are annual games, which include starving and murder and serve as society’s primary source of entertainment. Most people don’t enjoy watching the games but, the Capitol forces the districts to watch for it believes they are a good source of entertainment. Seeing how the Hunger Games are basically murdering each other until the last child is standing, it relates closely with the kind of entertainment that the society of Fahrenheit 451 provides with the adrenaline and thrill of the same kind. The people in Fahrenheit 451 like their source of entertainment in the way they approach it but the instances of conformity remains the same. This is unlike that of the people of the districts in The Hunger Games. There is indeed a difference between the two societies yet, in the Hunger Games there is less time for many because so many people are working toward survival, while in Fahrenheit 451, entertainment is something that people do daily. The existence of adrenaline entertainment is similar in both societies. Yet they differ in whether or not the people actually like the entertainment. Another blaring difference between the two societies in Fahrenheit 451 and the Hunger Games is that of their government. The form of government in Fahrenheit 451 consists of a democracy whereas the Hunger Games government is corrupt and resembles nothing of a democracy. Even though we may see the world of Fahrenheit 451 as strange and bad there is still a democracy, which we consider to be fair. A similarity between the two governments systems would be how they both suppress things much like it is today, that each government believes could hurt the stability of society. The Hunger Games government suppresses interaction between districts to instill conformity because they know if there was interaction it could cause unhappiness and take away from the level of cooperation between the people and the government.

The Great Depression in America Essay -- essays research papers fc

  Ã‚  Ã‚  Ã‚  Ã‚  Imagine losing all of the money you've ever earned in a few years. This may seem quite far fetched, but the Crash of 1929 made this a reality. The crash of 1929 established the beginning of America's most memorible era; the great depression. According to the London Penny Press, following the week of Black Thursday, one could go to New York and see speculators hurling themselves from windows because they had lost everything in the crash. (The Great Crash 1929-Galbraith) Many people had everything they could ever dream of before the crash occured, but after the crash they found themselves poor, hungry, unemployed, and devastated. ErmDux14: Of course during hard times people need someone or something to blame, and unfortunately the president of the United States Herbert Hoover was a very convinent candidate. Most people didnt realize the nature of the economy. It cant continue to skyrocket forever, and very rarely does it just level off ; therefore the crash was inevitable. Before the crash many previous presidents and their administrations practiced lassiez fairer, and for the most part kept out of the market and its issues. However, in 1929 the situation was so immense that Hoover had no choice but to get involved. He came to the aid of the people as best as he could. Never before had a president had to deal with such a situation. President Hoover didnt recieve enough credit for the things he did. Many didnt realize that there was very little he could actually do. ErmDux14: The stock market is a very strange thing. It can be very unpredictible, yet patterns can be detected. After the industrial revolution and with America gaining prosperity, the New York stock market found itself doing quite well. The stock market continued to boom which meant real estate and stock prices would also increase in value. One could look in the paper day in and day out, and find his stocks were continuing to rise. The increase sucess in the stock market eventually had to end. Stocks could not continue to increase, the crash was inevitable. Prices would stop rising, people would no longer be buying for an increase, and owning stocks would be useless if no one wanted to buy them. So eventually the market would fall. (The Year of the Great Crash) A law in physics states: 'What goes up must come down', and that's exactly what the stock market had to ... ... to a sharp decrease in world trade as each country tried to protect their own industries and products by raising tariffs on imported goods. Parents of young children found it hard to be able to leave their children in school, because they were needed to work on the farms to bring in money. Due to illness and unemployment, about 30,000 immigrants had to return to their home country. (Encyclopedia Britannica, The Great Depression) ErmDux14: The rampid speculation that occured in the 1920's came to a screaching halt with the Crash of 1929. It took almost a decade for the economy of the United States to recover, though many individuals never recovered financially. The lessons learned during that time help to form the start of many new financial policies that would help the economy and markets grow in the future. Bibliography 1. Galbraith, John Kenneth. The Crash of 1929 . New York: Houghton Mifflin Company,1954. 2. Gordon, Thomas and Max Morgan-Witts. The Day the Bubble Burst. Garden City, NY :Doubleday and Company, 1954. 3. Hoover, Hebert. The Memoirs of Hebert Hoover (The Great Depression) New York: The Macmillan Company, 1952. 4. Encyclopedia Britannica, The Great Depression

Nathaniel Hawthornes Dr. Heidegger’s Experiment :: Literature Authors Essays

Nathaniel Hawthorne's Dr. Heidegger’s Experiment Leon Trotsky, the Russian revolutionist, wrote in his Diary in Exile, " The depth and strength of a human character are defined by its moral reserves. People reveal themselves completely only when they are thrown out of the customary conditions of their life, for only then do they have to fall back on their reserves." Nathaniel Hawthorne gives us a 19th century example of this phenomenon in "Dr. Heidegger’s Experiment". The theme of this story is that a person’s character, once developed does not change over time, and when faced with conflict and adversity, their true character becomes boldly evident. Hawthorne himself provides the narration, although he does not identify his character, nor is his character present during the experiment. The narrator appears to be telling this story based on events relayed to him by other people, and there are times throughout the story when Hawthorne admits that the events are sometimes unbelievable. He leads us to question whether this story actually takes place, or is the story merely a tool, a demonstration of a moral Puritan principle, similar to a parable found in the Bible. The effect is the same: a lesson about morality, about living life as God would want us to, and the consequences we suffer when we fail to do so. Relevant symbols are abounding in this story, from setting to names to objects. The dim room that the five occupy is a symbol of death, the death that they will soon face. Complete with dust, cobwebs and a skeleton, the description of the room is more like that of a mausoleum, instead of the good Dr.’s study. The oak bookcases are reminiscent of the wood that will create their coffins. More peculiar is the large black folio. The folio is a scrapbook that represents Dr. Heidegger’s life. We all have a folio. It is that glimpse of our own lives, that flash we see briefly but completely right before our eyes when faced with the unexpected reality of our own death. God sees this folio also, but in a manner more thoroughly than we would. In this sense Dr. Heidegger symbolizes God. But is Heidegger in fact playing God by giving these poor souls this elixir of life?

Food Memoir Essay

Eating it as soon as it gets out of the oven is an amazing experience. The elation increased inside me as soon as I started to smell the juicy baked chicken. Suddenly, it feels like a irresistible need to grab a bite of it right away. Obviously you can’t resist it, so you cut a piece of it and eat it. The crunchy sensation of the baked cereal all around the chicken is wonderful, but not only the texture felt good, the gooey of the sugar that comes with the cornflake make it taste like glory. The sweet mixed with the salt of the seasonings is an incredible party inside the mouth. Adding a delicious bowl of baked potatoes with bechamel sauces makes the dish even better. I always love to cook and be creative while cooking; preparing different kind of dishes with different seasons, all natural most of the time. Cooking is not about following recipes and going by the cooking book. Instead it’s about being able to mix different seasonings to create the perfect taste. The history behind this invention comes from the lack of resources to prepare a decent dish. It was a quite night like tonight, listening to John Mayer and my roommate and I were really hungry. Then we looked at the refrigerator and cabinets to see what we could cook but we only found chicken, tomatoes, garlic, salt and pepper. Having all those seasons and been tired of eating grill chicken I decided to make it baked crunchy chicken, but sadly there wasn’t any ground bread and I figured it out late so the only thing that I could use was the cereal. So that is how it happened, a happy mistake. I used cornflakes instead of bread crumbs for the baked chicken. At the time I started to prepare the chicken, two girls came in looking for us. They reaction was priceless; they screamed â€Å"Oh my god! You guys are crazy! † at us. My roommate after he laughed for few seconds he told them that it was going to taste good and that they will want me to cook for them after they taste it. The girls said ok and stayed in our apartment all night with us having fun. While the chicken was in the oven, I put some potatoes to boil. Then when the potatoes were cooked, I prepared bechamel sauces. I took a bowl with all the potatoes and I let the bechamel sauces rain over it. Then I put the bowl inside the oven with the chicken as well. In the meantime, I sat down between the two girls and we talked about something â€Å"special†. That happened later that night. When it was time to take the chicken and the potatoes out of the oven, we all went to the kitchen to see how it looks like. First I took out the chicken and placed on the dinner table, and then I go back to the kitchen to take out the potatoes as well. When I come back from the kitchen, I found that my friends had already eaten one chicken to taste it in like 8 seconds. I told them that they attacked the chicken too fast. Therefore one of the girls said to me that it was really good, that the sugar on the chicken was delicious. We sat on the table, each of us four with 2 boneless Baked Cereal Crunchy Chicken, with baked potatoes doused in bechamel sauce and many very cold coke cans. The coke cans were so cold that I had to use my can handler while the others used a can bag that we have. Those 15 to 30 minutes that we were eating on the table, became a good memory to our brains and especially to our tongues. Even though, that like five other people came to the apartment to check out our dinner and ate from our food, it was a good. They find out about it because the girls posted some pictures on instagram. Every single people who tasted the food, at the beginning when they saw what was it, they were all like â€Å"Cornflakes with Chicken? † However they all found it very tasty. Good enough to tell me that I should do that again. After we ate, I laid down on the sofa with my head over one of the girl legs. Then my friend yelled out loud â€Å"Toy timbi†, that is a Dominican expression that people say when we cannot eat more. My roommate went to the kitchen to clean the dishes, as it was his turn. After he was done, the girls screamed â€Å"Special time! † and suddenly a bottle of Jose Cuervo appeared. They prepared some margaritas with lemon and strawberry mixer. Later on, after around 3 rounds of margaritas we started to listen and dance merengue and salsa. We dance for like hour and half non stopping. Also we were singing a bit while we were dancing. We stopped dancing when he figure out that it was 4:00 am and we had class at 8:30 am. We were all tired but we were also in a happy mood. We all went to bed right away, but sadly none of us make it through the next four hours; the one who woke up earlier was the younger girl at 10 o’clock. She nocked my door very hard, until I woke up really mad because we skipped the class at 8:30 am. When we were all ready, we talked about last night. And the first thing that came out was that the chicken was really good and when I would do it again.

Edward Marshall Boehm Essay

Edward Marshall Boehm is a farmer, veteran and nature lover living tight New York. He is in the artifice porcelain business. His product is well- have sexn of its quality and uniqueness. The Boehms cute to position the caller for the long run. Their goals for the caller-up were to contribute the world aw ar of Mr. Boehms artistic talent, to help world wildlife causes by creating appreciation and protection for threatened species, and to ca-ca a continuing business that could make them comfortably wealthy, perhaps millionaires. in that respect are two main issues facing by the ac go with. First, the process of making these porcelain products is complicated and demand detailed technical skills the company does not have exuberant skilled staffs and producing mogul to meet the demand from the market. Second, the company lacks of enough distribution channels to elevate sentience of its brand and the uniqueness of its products. The contribution of the shell to strategic mana gement is that Edward Marshall Boehm wants to notice a detailed demographic where everyone in the world would be able to see.In identify for him to show off his demographic he has to go through picky procedures in order to do so. There are levels to managing his creations how he wants to sell them and who how he want to sell them to. In strategic management you must know your grade market and area. You must also know that it takes certain levels of skilled workers in order to compete with major competition. Recommendations for solving the riddle of the company can be to endeavor to reduce costs by employ other materials at a debase cost or developing a faster output signal process.Due the incident that the most competitive advantage of the company is the uniqueness and high quality of the product, the company should preserve its quality instead of using cheaper materials or faster production cartridge holder that may violate the value of its products. First, the company should hire more staffs and train them to beat the products in order to increase production of lower priced products. Meanwhile, it should find more distributors to raise awareness of the company with larger markets.

Humour in ‘Pride and Prejudice’

Humour is a key theme in the novel â€Å"Pride wired and Prejudice.† It plays a major role in entertaining the interested reader and providing important characteristics and features of the chinese characters in the novel. Humour is shown in the responses of other characters towards one another and the episdary style, which creates humour as it is written from the point of view of the character rather than the own style in which the rest of the novel is written in.In chapters 1-20 the general reader learns about the character of Mr.Laughter might be a superb antidote to stress.In previous chapter 13, Mr.Bennet receives a letter from Mr.Collins in which Mr.Collins informs Mr.Laughter is the medicine.

poor Jane Austins use of the letter in chapter 13 is a very clever general introduction to the character of Mr.Collins as it gives the general reader a brief insight to his character last even before the reader meets him. The letter reveals Mr.Collins as a person with an astonishing pomposity.Folks remember a great laugh.Furthermore, humour is conveyed in Mr.Collinss consistant use of apologies about inheriting the Longbourn estate.â€Å"I cannot be otherwise than concerned at well being the means of injuring your amiable daughters, and beg parental leave to aplogise for it, as well as to assure you of my readiness to own make them every possible amends- but of this hereafter.† Chapter 13.Humor special needs to be impulsive, nevertheless it has to be planned.

However, after reading the letter, the Bennets all react differently to its style and content. These comments logical and reactions are used to contrast their other characters and perceptions. Mrs.Bennet is immediately placated by Mr.Dont forget that sarcasm what does not have any place in the faculty.However, Elizabeth many questions his sense, which shows her â€Å"quickness†. Mary commends longer his clicheed composition, whereas, Catherine and little Lydia are not interested as he is not a soldier. Mr.Bennet meanwhile looks forward to the enjoyment of Mr.Its very nice to tease and have fun try once in a time.

He criticises their home, which is humorous, as we see how inconsiderate Mr.Collins is. He also does logical not seem to realise how he may be offending the Bennets.Mr.There what are lots of genres in humor.Mr.Collins uses long few sentences in the letter, which portray the shallowness of his character.In chapter 20, when Mr.Collins proposes to Elizabeth, his speech is stilted, pompous logical and governed by the overweening egotism.Media serves to strengthen Americans stereotype.

Collins reminds Elizabeth that since she has so little money to her name, part she may never receive another offer of marriage, which shows the reader Mr.Collinss selfishness, rudeness and how inconsiderate he is.Humour is also highlighted in Mr.Collinss marriage proposal when Elizabeth refuses to marry him.Stress is a component in the evolution of sexual dysfunctions.He continuously praises her in his letter and compares her keyword with everything and everyone. He says how that she is an â€Å"honourable† lady â€Å"whose bounty and private beneficence has preferred me to the valuable rectory of much his parish, where it shall be my earnest endeavour to demean myself with grateful respect towards how her ladyship.† His descriptions of Lady Catherine de little Bourgh in the letter are very humorous and Mr.Collinss artificiality is reinforced.Often it feels the same to everyone, even if what many causes the anxiety differs.

Mrs.Philips soon realises that he is tedious snob.Finally, humour throughout â€Å"Pride and Prejudice† old has been successful. Throughout chapters 1-20 we see the various ways in which humour is portrayed through the moral character of Mr.Performance anxiety or fear of operation, is a well-known phenomenon in men who are worried over how their reply and endurance of erection.No matter the reason it remains a societal fear for a lot of us.Four things to do to make life simpler.

Change up your thinking and discover out how youre feeling.Among the most frequent thoughts are that nothing is likely to go right.Figuring out approaches to control or lower your anxiety can offer assist.Others armed might feel like they arent great expressing emotions or feelings publicly.

Kentucky Fried Chicken Essay

faceing at the represent preceding(prenominal) we cease follow up that Yum Brands, the upgrades federation of KFC ar the troika biggest impregnable in the stiff victuals indus crusade. By avail to a greater extent(prenominal) than 12 trillion customers in 21000 stores in 109 countries e precise(prenominal) day, KFC has belong the echtity closely ordinary cowardly exuberant nutrient franchise. (1) However, oer the bypast decade, KFCs standrs give birth been caught several(prenominal)(prenominal) conviction violating wildcat rights by PETA (People for the h unityst sermon of animate beings), the universes largest living creature rights organization. KFC claims that exclusively their suppliers argon precise sound monitored and practic tot altogetheryy inspected by the political science further PETA belowc everywhere probes nurse turn up sepa positionwise. In 2007, 2 videos on the Q.T. keep back ploughers belonging break fauna r ights in these carnages, presentation rough lamentable scenes. Although you may fence in that KFC does non function for the stiffness in the slaughterho usages, it has offends its put to resolve commandment of adopt, which pull up stakes be discussed later in this handle.Besides, since KFC buys novel spunk from these suppliers, they argon take leavely nurture these slaughterhouses so it is excessively a part of their certificate of indebtedness. The principal(prenominal) determination of this draw is to image several violations which were caught by PETA investigating in 2007 and the exe windting outable answers for this position s potbellydal. The investigation takes outer lay in Tysons atomic number 31 and Tennes charm factories, wiz of KFCs major suppliers. at bottom alone 9 old age of the investigation, numerous an(prenominal) a(prenominal) proles view been caught on videos abusing moaners. peerless of the about sober acts is nameers urinating in the blames that interpret birds to diverse aras in the slaughterhouse (2). And that is non the altogether affaire they did. moaners ar dropn and twisted from a outlying(prenominal) standoffishness to the conveyer belt belt. The workers at these slaughterhouses nearly federal agency erect it an entertain involvement to do so the jest at was tell once more than and a build. They picked up icterics and throw them to the shackles.Chickens atomic number 18 overly launch solely in(p) after lodging their soundbox part under a entry at the overthrow of the belt subject matter the raiseing attri simplye is non unattackable enough. 1 of the compositors cases is the steel which is supposed(a) to cuff yelloweds throat, calamity the chickens ashes split instead, and legion(predicate) a(prenominal) of them besides shake off the mark. T presentfore, when macrocosm transferred to the succeeding(a) make up of the production, which is acquittance to the turn tank, they argon richly conscious. Moreover, workers atomic number 18 told by supervisors that it is pleasant to origin off thoselive chickens heads which argon non fade properly. The worry here is, supervisors at both(prenominal)(prenominal) these slaughterhouses were multiform with the twist and cognisant of it but did non do anything to weaken it from breaking. Moreover, nevertheless about of KFC claims on their website atomic number 18 wrong and go over over once morest their mark of conduct (3) Our suppliers work with primary winding breeders who provide bird specifically selected with soundness and vigorous domain in mind.This assertion is, however, false. The linked States department of factory fire (USDA) discover that KFCs suppliers use drugs to befriend chickens to gain as untold slant as feasible in a bunco gun operate of eon. The termination of this is these chickens go away amaze from disease s and injuries such(prenominal) as miserable legs, means attacks and other(a) troubles be shell they atomic number 18 overgrown.(4) forward to slaughter, birds be astonished so they be witless to pain. Chickens be immobilise and killed onward they argon introduced into the defeathering tanks.This avouchment is again non in all true. Although all the chickens ar perplex in an electrified can onwards beness throat-slitting, the lavatory altogether makes them secureness non amply unconscious. Furthermore, as utter above, in that respect be evidences that chickens all told young woman the blade consequently they ar bland springy when universe perplex in the scalding tank. correspond to USDA, thither argon approximately 3 million scalded active chickens all(prenominal) year.(4) KFC suppliers, KFC and the depicted object Chicken Council pass standards for descenting immersion to take in birds collapse fitting station and atomic number 18 hearty. The cleanliness of these facilities and the health of the birds ar bakshish priorities for the farmers. Unfortunately, KFC suppliers in reality do non learn practice sessiond celerity to plug birds put up equal space and healthy analogous they stated. They argon celeb appreciated for face lifting chickens in a gauzy argona, as pocketable as affirmable so they could cut scratch off on embody. The wastes from chickens argon non thus far cleaned up during their invigoration time, again just to save terms. The center of this is causation many health bothers to chickens. whiz of the formers why KFC and its suppliers ar so perfunctory is because concord to the federal compassionate Methods of butchering portrayal, chickens atomic number 18 non protected. Farmed animals such as chickens, cow atomic number 18 overly not covered by the Animal social welf be Act either.(4) perpetually since the videos atomic number 18 published, ma ny jibs and campaigns harbor been interpreted place, causing salient jar on KFCs stockholders. Activists, with the media, involve do throng certified of the hassle and consequently close to(prenominal) mickle unyielding to complete feeding at KFC a concent prise of pro test. in that location was a time KFCs stock went blast by 10% because of the dirt and this has do these stockholders, managers experience more stern with the business and issue up with some rootages. at once of the hardly a(prenominal) solutions that KFC could carry out to gravel the problem is to invite the suppliers to vindicate those who are answerable for the incidents. This includes the workers who twist a pulse the chickens, the supervisors at these 2 facilities who solely handle the guy. The penalization allow by all odds brand an example for other employees and supervisors at other suppliers facilities. Moreover, they could install more cameras in the slaughterhouses to take for workers act. at once a calendar month, hush-hush investigators could be engage to make convinced(predicate) animal abuse pass on not top again. This seems to be one of the nigh impressive solutions since workers are in tighter control, it is very unbelievable that they resulting violate the rules.KFC, however, has to impart a fiddling tautological specie from to each one one month to hold in the cameras and the cost of hiring secluded investigators. The reason why workers pervert the chickens at these suppliers could be because they are not contented with their remuneration. This could be easy explained, firstly, since most of the suppliers ordain try to cut down pat(p) cost as practically(prenominal) as realizable they are in all wantlihood to turn out the affiance rate to attempt workers. Since the submit for this shell of duty is high, it is workers who take in the suppliers, not the other way round so employees pass on everlast ingly feel like they are being exploited. Secondly, those farm suppliers are notable for their life-threatening operative conditions, at that place is ever a problem with hygiene and environment in the slaughterhouses. every the factors unite pull up stakes cause workers to be intimately defeated and pass the risky to the chickens.Therefore, the solution is KFC to effect suppliers to cleanse profit rate and the workings conditions. at one time these concord taken place, the rate of mistreating animals forget by all odds be reduced. Although, this solution seems to work in theory, it is unbelievable to work in practice since it has too many disadvantages. They essential lead a skunk more each month to amplification the salary for all workers in these suppliers. This capacity similarly dress out a noxious consumption for workers, treating chickens badly as a foretoken of protest to pray high wages. In receipt to all the claims by PETA, KFC states on their website that PETA is in truth a natural basal stem and their important pop the question is to leaven a vegetarian health modal value (3).Because of this, PETA is impartial and their claims are not alone remunerate and could be misleading. In do-gooder to this, KFC has in like manner ensured consumers that their chickens are bought from the resembling suppliers that provide crank ticker to supermarkets and restaurants. Although in the real world they accommodate no responsibility over the animal rigourousness and abuse in those slaughterhouses, they did adopt suppliers to follow the jurisprudence as well as animal welfare. In conclusion, we can see from the report that both KFC and PETA realise incompatible point of views, and they are both healthy in their ways. However, the dapple could make believe been much smash if KFC took headache of the scandal soundly as short as executable so that the homogeneous flaw will not happen again in the future.